plant based trend

Singer-songwriter and actress Selena Gomez will be launching her brand new vegan beauty line this coming September. Called Rare Beauty, the makeup label will be entirely cruelty-free, vegan-friendly and “made to feel good in”. The brand…
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Hong Kong and New York-based alternative protein venture capital fund Lever VC has announced the first close of its Fund I, which is dedicated to investing in early stage plant-based and cell-based protein food tech. Of the US$23 million…
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VEDGEco, the world’s first 100% plant-based bulk wholesale shop known as the “Vegan Costco”, is operating nationwide in the U.S. this month. The company was founded in Hawaii last year, and stocks many of the popular plant-based brands…
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Impossible Foods, the Silicon Valley-based food tech famous for its plant-based “bleeding” burgers, has just launched a new initiative in Hong Kong to allow its restaurant partners to resell its plant-based meat to consumers. It comes amid…
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White Castle China, the fast food chain famous for its sliders, has just partnered with Green Monday to begin offering a vegetarian Omnipork Kimchi Burger across its outlets in the country. It comes as demand from Chinese consumers for…
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While the plant-based trend seems to have experienced a slower uptick in Japan, it looks like it’s now hitting the country in a major way. From vegan bakeries serving up dairy-free Japanese-style milk buns to 100% plant-based burger joints…
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Beyond Meat is expanding yet again, this time with popular U.S. convenience chain Wawa. The chain has launched a new plant-based breakfast sandwich made with Beyond Meat’s vegan sausage analogue across all 650 stores in the Mid-Atlantic…
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Adding to its impressive funding war chest, Impossible Foods, the Redwood City, California-based foodtech startup and maker of the now world famous plant-based Impossible burger patty, has announced today that it has secured another US$200…
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Eat JUST, the food tech behind the famous plant-based egg known simply as JUST, has just announced that as of August this year, it has sold the equivalent of more than 50 million eggs. The brand’s vegan eggs are made from mung beans, and…
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From dishing out plant-based chicken nuggets to participating in a 100% meat-free week movement, KFC is quickly making a name for itself as the restaurant chain that is embracing alternative proteins. As consumer demand for more…
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Leading Swiss chocolatier Lindt & Sprüngli has announced that it will be launching a range of vegan chocolate bars made with oat milk this year. There will be three flavours and will be wrapped in 100% recyclable packaging. So far, the…
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August 12 2020 Update: The Omnipork Shanghai launch has been so successful, with some branches reportedly selling out the first week that Gll Wonton has announced they will go ahead with a China nationwide launch of the plant-based menu…
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Beyond Meat recently broadcasted its first-ever TV commercial starring Oscar-winning actress Octavia Spencer. Aired on Spectrum Sportsnet during the Lakers vs. Jazz game, the Hidden Figures actress asked viewers “what if?” and also…
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Nigeria’s first plant-based food tech VeggieVictory has attracted international investment from a number of veterans in the vegan industry. Now, the vegan company has set its sights on expanding into more African countries and leading the…
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Swiss food giant Nestlé has revealed that its plant-based sales have grown 40% in the past half-year amid the coronavirus crisis, which has sent consumers opting for meatless groceries more than ever before. Earlier this year, the…
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Israeli food tech Redefine Meat has announced that it will soon be testing its 3D printed animal-free “Alt-Steak” at selected upscale restaurants later this year. Redefine Meat says that its patent-pending technology has enabled them to…
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On the heels of multiple milestone launches in the U.S., Impossible Foods is now rolling out its products at the country’s largest retailer Walmart. The move will expand the number of locations selling the Silicon Valley food tech’s…
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New data from a report conducted by market research firm Meticulous Research predicts that the plant-based food market, which includes meat and dairy alternatives, plant-based ingredients and distribution channels, will reach US$74.2…
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Santiago-based plant-based meat and dairy maker NotCo will soon be worth US$250 million after reports that it is about to close an US$85 million funding round. Since the launch of its plant-based mayonnaise product, the brand has developed…
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A new report by collaborative investor network FAIRR has found that nearly half of the world’s biggest food retailers and manufacturers have set up teams dedicated to developing and selling plant-based food products. Tesco and Unilever…
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Hollywood star Cameron Diaz and Clique Brands founder Katherine Power has just launched a new vegan wine company. Called Avaline, the brand offers plant-based and cruelty-free wines made with organic and clean ingredients, and is…
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