impossible foods

From May 26, the award-winning bleeding plant-based Impossible Deluxe Burger will make its convenience store debut in Asia at over 300 locations of 7-Eleven stores in Singapore as a ready-to-eat meal available under S$6 (approx. US$4.50). …
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Impossible Foods has announced that it has secured Child Nutrition Labels (CN Labels) from the U.S. Department of Agriculture (USDA), the food crediting statements providing federal meal guidance to schools across the country. The addition…
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Impossible Foods has won a court ruling over the use of heme in its plant-based burgers, the key additive that makes its alternative “bleed” and taste meaty. Objections made by a food safety group about the use of the GMO ingredient was…
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In a recent announcement, plant-based meat giant Impossible foods hired former creative leader of Apple, Steve Turner as their first Chief Experience Officer(CXO) in an effort to oversee the entire brand experience, help build brand…
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Impossible Foods has is gearing up to enter Australia and New Zealand, posting a job advertisement for a regional role as the plant-based industry in these markets report a record year of sales. The much-anticipated introduction of its…
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Plant-based food tech giant Impossible Foods is said to be in discussions for a public listing that could value the company at US$10 billion or more, according to an exclusive Reuters report. The listing is reportedly taking place within…
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Plant-based meat giant Impossible Foods has launched its first-ever mainstream advertising campaign targeting mass consumers. The “We Are Meat” advert features its iconic bleeding heme-filled beef Impossible Burger, claiming that its patty…
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Impossible Foods and Vegan Women Summit (VWS) are teaming up to launch a new initiative aimed at spotlighting women pioneers in the field of food tech and sustainability. Designed as an inclusive program, Women Building the Future is now…
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170 restaurant outlets in Hong Kong and the city’s supermarket giant ParknShop will be expanding their plant-based offerings with Impossible Foods as part of Earth Month this April. Marking the second campaign launched by the Silicon…
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Burger King Canada has announced the launch of the Impossible Whopper across its chains nationwide, starting next month. Rolling out initially across outlets in Ontario, the fast food chain’s meat-free version of the iconic Whopper will be…
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Impossible Foods, the maker of the famous plant-based beef alternative, has announced that it is cutting retail prices in Hong Kong grocery stores by more than 20%. The move comes after it lowered prices in the U.S., which marked its third…
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Bill Gates, the Microsoft founder and billionaire, has hailed alternative proteins and other innovative technologies as critical to the fight against climate change. In a recent interview on CBS News’ 60 Minutes to promote his new book,…
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Mainland China plant-based meat brand HERO Protein, which produces chicken, beef & fish analogues, has announced the closing of a US$850K pre-seed funding round that will be used to advance the company’s ongoing R&D efforts,…
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After slashing wholesale prices, Impossible Foods has now cut prices by 20% for grocery stores across the U.S., making their famous heme-filled plant-based patties cheaper for the average American consumer shopping at major chains like…
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Renowned climate expert and international diplomat Christiana Figueres, who formerly led the U.N. Paris agreement talks, has joined Impossible Foods as its newest board member. With her decades of experience in climate change policy and…
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David Lee, former chief financial officer at plant-based giant Impossible Foods, has left his position to take on his new role at agri-tech startup AppHarvest. Joining AppHarvest as president, Lee will lead strategy development and…
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Chicago-based ingredients startup Back of the Yards Algae Sciences (BYAS) has debuted its new algae-based heme – the molecule that plant-based player Impossible Foods has made famous with its “bleeding” beef patties that are completely…
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Impossible Foods has announced that it is dropping wholesale prices in the U.S. and in international markets, in a move aimed squarely at competing with conventional animal meats and reaching mass consumers. As demand for plant-based foods…
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Amidst the economic fallout as a result of the pandemic, Impossible Foods has managed to grow its retail footprint by nearly 100-fold, the plant-based meat startup outlined in its new report. Detailing its new sustainability data and the…
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Silicon Valley food tech Impossible Foods’ plant-based pork has just been named one of the best inventions of the year on Time Magazine’s prestigious annual list. Impossible Pork debuted earlier this year at a major tech trade show held in…
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Plant-based food tech Impossible Foods is making waves this week, announcing just shortly after launching retail in Asia for the first time that it is now planning to double the size of its Silicon Valley-based R&D team. Over the…
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