Meatless Farm Expands U.S. Retail Footprint & Product Range To Match Rising Plant-Based Demand

Meatless Farm, the British plant-based meat brand, has announced its expanded retail and e-commerce distribution in the U.S. and will soon be launching a dozen new products within the next six months. The company, which first entered the U.S. market in 2019, says that its doubling down within its stateside operations comes as demand for plant-based foods reaches an all-time high. It also revealed that it has intentions to raise US$75 million in the new year to fuel its growth globally.

With plant-based sales seeing triple-digit growth in the wake of the coronavirus pandemic, Meatless Farm has now added all 110 locations of Lidl, Central Market, Earth Fare and Lowe’s Market to its U.S. retail roster, which already includes Whole Foods, Fresh Thyme and Fresh Direct. In addition to bolstering brick-and-mortar presence, Meatless Farm is launching its products via online direct-to-consumer platform Farm Shop. The company says that it also plans to launch foodservice in the U.S., though specific restaurant partnerships have yet to be announced. 

“With appetites for plant-based foods only growing, we are happy to be expanding our footprint across the board and bring more Meatless Farm products to more people,” commented Kasper Vesth, general manager of Meatless Farm North America. “As a plant-based food company that is growing exponentially across the globe, we know what an influential market the U.S. is, and we look forward to making even more announcements about distribution and retailer partnerships in the near future.”

With appetites for plant-based foods only growing, we are happy to be expanding our footprint across the board and bring more Meatless Farm products to more people.

Kasper Vesth, General Manager, Meatless Farm North America

Furthermore, Meatless Farm says that the brand is planning to begin fundraising in 2021 with a target of up to US$75 million to fuel its “growth within the plant-based category and the continuation of its mission to provide consumers with its award winning, best tasting, environmentally friendly meat alternatives”. 

Currently, as part of its growth strategy, Meatless Farm will be introducing 12 new products within the next six months, adding to its existing range that includes ground meat, burger patties, sausage links and sausage patties – all of which are 100% plant-based, gluten-free and made with non-GMO ingredients. 

Aside from launching in the U.S. market in 2019, the brand has since its inception in 2018 brought its plant-based meat alternatives across 20 countries in Europe, Asia-Pacific and the UAE. 

As a plant-based food company that is growing exponentially across the globe, we know what an influential market the U.S. is, and we look forward to making even more announcements about distribution and retailer partnerships in the near future.

Kasper Vesth, General Manager, Meatless Farm North America

Sales of plant-based foods have skyrocketed not just in the U.S. but globally this year, as consumers grow increasingly concerned about the dangers of the meat supply chain given the headlines of slaughterhouse viral outbreaks all over the world. From the U.K. to Hong Kong, shoppers have responded by purchasing safer, healthier and more sustainable options, with the latest data reporting that the majority plan to continue doing so even after the pandemic subsides. 

To vie for market share that plant-based startups have managed to nab an early slice of, big food players are now on board to ramp up their vegan-friendly product portfolio. Recent research indicates that as many as 40% of the largest food manufacturers and retailers in the world now have exclusive plant-based teams to innovate and launch vegan products. 

Lead image courtesy of Meatless Farm.