Meatable’s Cultivated Pork Sausage Makes Its Debut At ‘Milestone’ Singapore Tasting Event
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Dutch food technology pioneer Meatable says it has achieved a significant milestone by hosting its first-ever cultivated meat-tasting event in Singapore as it moves closer toward approval from the Singapore Food Agency.
Over the past few months, Meatable has collaborated with the SFA to meet the approval requirements on its path toward full regulatory approval for the sale of its cultivated meat products, including approval for the sampling event.
Meatable says it’s on a mission to produce cultivated meat on a large scale with the goal of entering the Singaporean market in 2024, followed by the U.S. market.
Strategic partnerships
The tasting event included select retail partners and the Singapore Economic Development Board (EDB) who came to sample the company’s cultivated pork sausage, which Meatable says delivers the distinctive flavor, bite, and texture found in conventional meat.
These new partners will assist Meatable in refining and launching its products in restaurants and supermarkets over the coming year.
“We were delighted to receive the exemption from the SFA to deliver our first tasting in Singapore,” Krijn de Nood, co-founder and CEO of Meatable, said in a statement. “This marks a significant milestone for Meatable. This is all part of our mission to satisfy the world’s appetite for meat without harming people, animals, or the planet.”
Meatable has raised $60 million in funding from leading life science and food investors including Section 32, DSM Venturing, BlueYard Capital, Agronomics, and Dr. Rick Klausner.
Last summer, Meatable said it had used groundbreaking technology to produce cultivated pork for the first time from a single-cell source.
‘A mainstream option’
“My vision for cultivated meat is that it will become a mainstream option. The Meatable sausage I tasted today was very delicious. I wouldn’t have known if you didn’t tell me it was cultivated meat,” Karen Tay, Managing Director at Classic Fine Foods Singapore, a leading global distributor of fine food, said at the tasting.
Tom Gray, Commercial Director at Little Farms said the taste and texture of the meat were great. “It was a very satisfying and a very interesting experience all around.”
Andre Huber, Executive Director at Huber’s Butchery, added, “I think cultivated meat is probably the future of meat. I’ve tried Meatable’s sausage and I like where it stands. It has that nice meaty texture and it clearly has that meat flavor which plant-based proteins are lacking.”
Singapore, the first country to approve cultivated meat in 2020, has quickly become a global leader in cultivated meat regulation. Its 30 by 30 strategy aims to locally and sustainably produce 30 percent of its nutritional needs by 2030. Meatable has previously invested in Singapore’s innovative food ecosystem, partnering with Esco Aster and collaborating with plant-based butcher Love Handle to produce a hybrid meat product mixing its cell-based tech with plant-based ingredients.
Over the coming months, Meatable says it will host more tastings in Singapore and around the world to educate potential partners and consumers while gathering insights to scale cultivated meat production.