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Flower Burger, the Italian plant-based chain famous for its rainbow coloured burgers, has entered the U.K. market for the first time, opening up a branch in the heart of London. The restaurant will serve the chain’s iconic colourful burgers, as well as sides and desserts that are all 100% vegan and made with natural plant-based ingredients.
Opening its doors on Charlotte Street, London foodies can now grab a bite at Flower Burger, the fast food chain known for its vibrant burger buns and housemade patties, made from natural, whole plant ingredients, without the use of additives or synthetic flavourings. The restaurant concept first originated in Italy, where it now operates 13 locations, and is now making its first dive into the British market after it opened a 14th location in France.
The London branch of Flower Burger will serve up some of the chain’s most Instagrammable items, such as the bright pink coloured “Cherry Bomb” that features a lentil and basmati rice patty, and the vivid yellow “Funky Chickpea” burger, sandwiched between turmeric-tinted buns.
People do not always associate vegan food with fun and enjoyment. Flower Burger is about changing this perception.
Matteo Toto, Founder & Managing Director, Flower Burger
But there will also be some new items unique to the Charlotte Street joint, such as the “Jungle Burger”, served in a spirulina-based green bun, a patty made from red beans and oats, topped with lettuce, tomatoes, courgettes and wild smokey barbecue sauce. Like the rest of the burger menu, it’ll also have Flower dairy-free cheddar cheese melted over the patty.
We have an ambitious and strong opening plan with the mission to bring a year-long summer atmosphere in all our future locations with passion and love
Matteo Toto, Founder & Managing Director, Flower Burger
A selection of sides are additionally available for diners, including fast food classics like potato wedges, patata bravas topped with housemade dairy-free mayo, as well as the healthier whole food option of edamame beans. Vegan desserts include raw vegan coconut cake made with almonds, cashews, hazelnuts, raw cocoa and coffee, as well as a raspberry cake featuring pistachios and cocoa butter, and a dark chocolate whole wheat “salami”.
In a statement about the launch, Flower Burger’s founder and managing director Matteo Toto says that the chain is all about bringing fun to plant-based food made with wholesome, healthy ingredients.
“People do not always associate vegan food with fun and enjoyment. Flower Burger is about changing this perception, with a psychedelic brand and restaurant décor that fits a natural, great tasting and unique product that we produce ourselves,” Toto explains.
“We have an ambitious and strong opening plan with the mission to bring a year-long summer atmosphere in all our future locations with passion and love. An inclusive, universal, colourful and playful love that spreads like music and brings cheer.”
Initially, the new branch on Charlotte Street will be open for takeaway and collection only, with a full delivery service to begin in February in partnership with F&B operator Gerry’s Group, who lists Costa Coffee and IHOP amongst its portfolio.
There’s no doubt that the opening of Flower Burger will be good news for foodies in the city, who like diners all over the world are increasingly turning to plant-based meals more than ever before, whether it be going completely vegan or taking a part-time, flexitarian approach.
In response to the demand, London’s plant-based food scene has been heating up even more, with the city seeing its first 100% animal-free vegan butcher opening up shop and global plant-based brands like Heura and OmniPork both entering the market.
All images courtesy of Flower Burger.
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