Hong Kong’s Plant Sifu Pork Comes to Nosh’s Meal Plan Menu

Plant Sifu, Hong Kong’s first locally established and produced plant-based food brand, has announced it will be the exclusive plant-based meat partner with the regional meal delivery service Nosh in a limited-edition menu running from February 9th to April 30th.

The Nosh partnership marks the first time Plant Sifu dishes can be made at home, the company says.

‘Healthy and delicious eating’

“We’re very excited to launch a list of exclusive dishes with Nosh, Hong Kong’s leading healthy meal plan company,” Plant Sifu co-founder Joshua Ng said in a statement. “The new menus are all about healthy and delicious eating, combining Plant Sifu plant-based meat with a wide range of nutritious superfoods such as shirataki noodles, quinoa and mixed grains. This is what good food is all about.”

Ng co-founded Good Food Technologies with Dr. Andrew Leung in 2020. The company debuted with its first consumer brand, Plant Sifu, and its plant-based pork. The startup went on to raise HK$12 million in a seed round last March.

According to Nosh’s executive chef Kevin James the demand for alternate proteins has boomed in recent years. “We’ve seen a rise in demand for our Nosh Veggie and Flexi meal plans, and we understand the importance of offering a variety of meal options that would appeal to everyone, especially when it comes to plant-based diets.” 

Nosh is leading a new wave of meal delivery, using premium and sustainable ingredients with products featuring transparent calorie counts. It’s the first in Hong Kong to offer flexitarian meal plans that highlight plant-based protein along with leafy greens and mixed grains. Nosh says its meal kits come in biodegradable packaging, further underscoring its sustainability commitments.

Plant Sifu x Nosh menu

The Plant Sifu Nosh meal plans will feature two or three weekly meals. Sample menu items include a Thai Basil and Plant Sifu Mince with Broken Rice Bowl, which Nosh says is a healthy take on the Thai street food staple, Pad Kra Pao.

Plant Sifu Mince Chili with Quinoa Brown Rice “brings a new kick to the moreish Mexican must-have dish.” The company says its mince is stewed for two hours to soak up the sauce.

The menu also includes a Hamburg steak with Japanese Curry rice, Plant Sifu pork slice with Goan curry and basmati rice in a spice-filled creamy curry with rice.

“Given our philosophy of providing customers with healthy meal plans, we appreciate the absence of MSG, preservatives, additives and colouring in Plant Sifu,” James said.

The launch follows Plant Sifu’s debut in seven Chinese Hong Kong restaurants last August.