Minimal is the first ethical online shopping mall of beauty brands and products that meet three criteria: 100% no animal testing | 100% no animal ingredients | 100% no polluting substances. Includes indie luxury brands from Australia and Europe. A percentage of every purchase is donated to animal welfare or environmental preservation non-profits. 

香港第一家｜100%無動物測試｜100%純素｜100%無污染物｜的網上美容商場。店家包括來自澳洲和歐洲的高級獨立品牌。每次購物捐出部份收益支持保護動物和地球的非牟利機構。