Green Monday Launches in Taiwan, Welcomes Mary McCartney As New Investor

Playing a transformative role in the future of a greener, cleaner world, Hong Kong’s award-winning social sustainable organisation, Green Monday, has launched another strategic partnership, thus expanding its mission to tackle climate change, food insecurity and public health issues – this time, in neighbouring Taiwan.

With a large and longstanding Buddhist population, the East Asian state has been heralded as a top destination for plant-based foodies and gourmands. This Green Monday collaboration will see even more vegetarian and vegan dishes added to menus across the island. Popular restaurants like Coffee Alley, Wildwood Live Fire Cuisine, Darcis Café, DeliSoys, Zen Tea Restaurant, Ooh Cha Cha, Shi Shan Noodles, Sharing Nature, Veganday, VegFarm, Verde, Wu Ming Spicy Hot Pot, Yang Shin Vegetarian Restaurant, Yun Jin and Pearl Liang at Grand Hyatt Taipei, and the Lobby Lounge and The Dining Place at Taipei Marriott Hotel have all signed on board. Participating establishments will have access to Green Monday’s innovative foodtech tools like dairy alternative, Daiya cheese, pork substitute, Omnipork and globally recognized Beyond Meat.

The official launch, which took place at Grand Hyatt Taipei, unveiled a vegan reinterpretation of a traditional Taiwanese classic – tender, braised clay pot Omnipork meatballs with sweet cabbage in a soupy broth. Golden Horse award winner and newly appointed Green Monday Greater China Ambassador, Karena Lam, was on hand at the event and openly addressed her progression from swapping animal meat to eating more conscious and sustainably.

“My shift towards a plant-based diet may not be too impactful to mitigating climate change, but I believe individual power and influence of being vegetarian on a ‘one day per week’ basis,” said Lam. “Simply phasing out meat has positively influenced my diet, consumption habits and wellness. I see a smooth transition toward a vegetarian diet, even though I was a meat lover, I urge everyone to go plant-based at least one day a week to help save Mother Earth. If we get enough people to join forces, perhaps we are able to rise to the occasion and make change happen.”

A staunch advocate for the green movement since 2012, the multi-faceted venture startup – through its successful global network of partnerships – has established strong footholds worldwide to over 30 countries, international universities, governments, and corporate institutions. Drawing support from plant-based communities, artists and celebrities, Green Monday has just aligned with some of the world’s most influential vegan game changers.

Star-backed Power On Board

Just prior to the Taiwan launch, Green Monday held a star-studded evening to welcome lauded photographer and longtime vegetarian Mary McCartney to the Green Monday family. A pioneer of the meatless movement, the accomplished cookbook author – along with father, musician and songwriter Sir Paul McCartney and sister, notable fashion designer Stella McCartney – co-founded Meat Free Monday back in 2009 to encourage consumers to eat plant-based one day each week.

“Addressing climate change and animal welfare are global issues that are close to my heart,” said Mary in a statement. “I am joining forces with Green Monday to further accelerate the growth and expansion in Asia and globally. I believe making changes in Asia and around the world is crucial for the future of our beautiful planet.”

Mary joins famed Hollywood action director James Cameron, his wife, environmental advocate Suzy Amis Cameron and documentary filmmaker and conservationist Susan Rockefeller as advisor and impact investor to both Green Monday and Green Common respectively.

Green Monday founder David Yeung shared his elation: “No words can describe how honoured and thrilled we are to announce that Mary McCartney, James and Suzy Cameron as well as Susan Rockefeller have agreed to join the Green Monday/Green Common family as advisor, ambassador and impact investor. They are among the most iconic global titans and visionaries who channel their power, energy and resources to the greater good of humanity.”

Read More: 10 Reasons Why You Should Eat Less Meat

All images courtesy of Green Monday.