Good & Gather Plant Based: U.S. Retailer Target Unveils New Vegan Product Line

In a recent announcement, the eighth-largest U.S. retailer Target has unveiled a plant-based line under its largest owned brand Good & Gather private label food and beverage brand offering products like non-dairy chocolate-flavored mousse dip, chick’n tenders, buffalo-style cauliflower wings and many more.

Target’s food and beverage owned brand Good & Gather launched back in 2019 and riding on its success, the retailer recently launched the Good & Gather Plant Based line which expands its original brand’s small range of plant-based products, to offering over 30 products under the new brand with new ones such as cashew dips & spreads, caramel vanilla almond milk creamers and existing ones like meatless patties and almond milk.

With its plant-based offerings increasing fivefold over the past three years, the plant-based products have been crafted by Target’s internal team of food scientists and recipe developers. A majority of the items are priced below US$5, with all products are priced under US$8 and has a money-back guarantee in place as well.

In a press release seen by Green Queen, executive vice president and chief food and beverage officer of Target, Rick Gomez, said: “Good & Gather Plant Based reinforces the brand’s commitment to products that prioritize great taste and quality, with the value only Target can offer. Guest demand for plant-based offerings is incredibly high and continues to grow. By adding Good & Gather Plant Based to our curated assortment of plant-based offerings, we’re giving guests more of what they want and making it easy for them to discover the joy of food every day.”

The new items like dips and meat alternatives are presently available to buy and through the fall, products like creamers and salad dressings will continue to launch. With its Good & Gather brand offering over 2000 products and generating over US$2 billion in sales last year, the retailer hopes that the addition of Good & Gather Plant Based will attract even more consumers in the country.

Guest demand for plant-based offerings is incredibly high and continues to grow. By adding Good & Gather Plant Based to our curated assortment of plant-based offerings, we’re giving guests more of what they want and making it easy for them to discover the joy of food every day

Rick Gomez, executive vice president and chief food and beverage officer, Target

According to data from the Good Food Institute and the Plant Based Foods Association, plant-based food sales soared by 27% in 2020 to US$7 billion and 57% of U.S. households bought plant-based items in 2020, a number that is shot up from 53% recorded in 2019.

Target has been supporting sustainability by giving brands that are kinder to the planet a platform to launch their products such as Hey Humans, a vegan and 99% plastic-free beauty care line that uses naturally derived and upcycled ingredient by actress and activist Jada Pinkett Smith and animal-free and toxin-free vegan haircare line Anomaly by Bollywood & Hollywood superstar Priyanka Chopra Jonas.

In addition, back in July of last year, Target joined supermarket chains in the U.S. like Walmart and CVS to launch the Beyond the Bag Initiative to eliminate plastic bags from their operations and create and execute a new design solution that is convenient as well as sustainable.

You can purchase products from the Good & Gather Plant Based line at Target stores, its website and via Target’s same-day services – Order Pickup, Drive Up and Same Day Delivery with Shipt.

Lead image courtesy of Target.