Future Food Quick Bites: Coffee Creamers, Vegan Mayo & Cultivated Meat Legislation


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Our weekly column rounds up the latest sustainable food innovation news. This week, Future Food Quick Bites covers two new dairy-free coffee creamers, Hellmann’s social media prank, and Oato’s launch of fresh oat milks at Sainsbury’s.

New products and launches

Alt-dairy giant Violife has made a foray into coffee creamers, which use lentils as their base and don’t separate or curdle, according to the brand. They’re available in Tempting Vanilla, Seductive Caramel, and Boldly Original flavours at Walmart stores nationwide for $4.88.

violife creamer
Courtesy: Heura

More news from the coffee creamer space: Organic Valley has introduced its oat-based lineup, with flavours like vanilla, caramel, oatmeal cookie, and cinnamon spice.

A week after partnering with Moonburger, vegan cultured Cheddar maker Stockled Dreamery will now be the “headline cheese” at all 13 locations of plant-based fast-food chain PLNT Burger.

Unilever-owned Hellmann’s has launched a new social-media-led campaign for its Plant-Based Mayo, which sees chef Matthew Ravenscroft trick his friends into making dishes with the product to prove there’s no difference in taste compared to the original version.

At the Scientific Kick-off Event for Bezos Earth Fund‘s Centre for Sustainable Protein at Imperial College London last week, Californian precision-fermented fat startup Yali Bio showcased its designer cocoa butter alternative.

Fellow Californian company Beyond Meat has brought its vegan steak and chicken ranges to foodservice operators in France via Metro, Costco, Creta Gel, SDV, and other distributors.

Germany’s GoodMills Innovation has launched GoWell Tasty Protein, a new plant protein blend for baked goods, made from faba beans, yellow peas, sunflower seeds and wheat. It has a protein content of 60% and a well-rounded amino acid profile.

British fresh oat milk maker Oato has gained a listing at Sainsbury’s. Its one-litre and one-pint bottles – which are non-UHT – will be available in the chilled aisle at over 370 stores nationwide.

Speaking of plant-based milk, fellow UK startup MYOM has launched its powdered oat milk at Whole Foods Market stores, one of “many grocery listings” planned for 2025.

Company and finance updates

US precision fermentation startup The Every Company has named Evan Geisert as its new CFO. He was formerly the finance chief at Smart Wires and Kairos Aerospace.

Spanish plant-based meat startup Heura was present at the Faculty of Medicine in Barcelona during the country’s Medical Residency Entrance Exam to spread awareness about the health benefits of a vegan diet to the doctors of the future.

heura
Courtesy: Heura

French hemp fermentation startup Auralip has raised €500,000 ($521,000) from Business Angels Grandes Ecoles, Femmes BA, Yes Invest, and others, which could be matched by a loan from state investor Bpifrance.

Czechia’s Ministry of Agriculture has decided against introducing stricter labelling regulations for plant-based meat and dairy after considering the feedback to the proposal, a big win for the vegan sector.

jord oat milk
Courtesy: Arla

Danish dairy giant Arla has withdrawn its Jörd plant-based milk brand from UK supermarkets, with the range already unavailable at Tesco, Sainsbury’s, and Asda.

Research and policy developments

In the UK, the Bezos Centre for Sustainable Protein, the Microbial Food Hub, the Cellular Agriculture Manufacturing Hub, and the National Alternative Protein Centre (NAPIC) have signed an MoU to work together and address alternative protein challenges like cost reduction, scalability, and consumer acceptance.

NAPIC has also opened applications for five fully funded PhD studentships for alternative proteins, covering subjects like allergenicity and processing, the gut-brain axis, colloidal performance, nutritional equivalence, and microbubble stabilisation.

national alternative protein innovation centre
Courtesy: NAPIC

Across the Atlantic, anti-cultivated meat legislation remains popular. In South Carolina, SB 103 aims to restrict “misleading or deceptive” labelling of these foods.

US cultivated meat startup Orbillion Bio has won the Salesforce DreamPitch event at the World Economic Forum in Davos.

Check out last week’s Future Food Quick Bites.

Author

  • Anay Mridul

    Anay is Green Queen's resident news reporter. Originally from India, he worked as a vegan food writer and editor in London, and is now travelling and reporting from across Asia. He's passionate about coffee, plant-based milk, cooking, eating, veganism, food tech, writing about all that, profiling people, and the Oxford comma.

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