Cultivated Meat Just Landed In a Butcher Shop for the First Time

Eat Just’s Good Meat is now available through a Singaporean butcher shop, Huber’s Butchery.

Eat Just’s cultivated Good Meat is coming to the display case and bistro menu of Huber’s Butchery in Singapore, beginning early next year. The launch includes a tasting preview happening this Saturday.

‘Another historic moment’

“Offering this new approach to making meat at a butchery is another historic moment in the long road to making our food system more delicious and sustainable,” Josh Tetrick, co-founder and CEO of Eat Just, said in a statement. “I’m very proud to partner with the Huber’s team to give people a whole new way to experience our cultivated chicken in the new year.”

The news follows several recent launches across Singapore including a partnership with the delivery platform Food Panda, and a recent partnership with a number of hawker stalls, as well as fine dining restaurants.

Last month, during the COP27 conference in Egypt, Eat Just served its Good Meat chicken to global climate leaders, media, and consumers for the first time outside of Singapore. Cultivated meat is poised to reduce the protein industry’s carbon footprint by producing fewer emissions than conventional meat production — some estimates put it at 90 percent fewer emissions. It’s also less resource intensive, requiring less land and water than conventional meat.

The Huber’s partnership will see the company’s first placement alongside conventional butcher shop meat, something Huber says aligns with its longstanding commitment to quality.

“When we founded our butcher shop, we made it our mission to provide top quality and exceptional tasting meat products with the highest food safety standards at an affordable price. Partnering with GOOD Meat is in keeping with that vision and the realities of our ever-changing food system,” said Huber’s Butchery Managing Director Ryan Huber.

Executive Director Andre Huber said cultivated meat “could be one of the solutions to over-farming due to increased population size and density and an increase in animal protein consumption in many parts of the world.”

Cultivated protein poised for regulatory approval

The launch into the family-run butcher overlaps with the two-year anniversary of Good Meat’s approval in Singapore; it’s currently the only company with regulatory approval to sell its cultivated meat.

But that will likely change in 2023 as fellow U.S.-based cultivated meat company, Upside Foods, has completed the first regulatory hurdle with the FDA GRAS status for its cultivated chicken.

The meat is likely to receive USDA approval within the next year, which would make it legal for sale and consumption across the U.S.