Consumer Trends & Insights

Veganuary will soon host the first Choose Chicken-Free Week, as part of a wider rollout of mini-campaigns to complement its annual month-long initiative. On the back of its most successful campaign to date, Veganuary is initiating…
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Dutch cultivated pork startup Meatable today hosted the first public tasting event for cultivated meat in the European Union, following approval from the newly formed safety assessment panel in the Netherlands. It comes ahead of its launch…
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As plant-based meat companies rejig their nutritional messaging and cultivated meat battles to shake off the 'lab-grown' tag and political attacks, two consumer surveys reveal that health remains a key priority for Americans when it comes…
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Brazilian meat giant JBS has faced plenty of lawsuits in its time – but the latest one could be the most damaging one of them all, given that it comes from a state attorney general. If the government intervention prevails, there will…
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The majority of consumers would pay more for products labelled as 'climate-friendly' or 'low-carbon', but the use of these labels on beef packaging breeds misunderstanding of its true climate impact, finds a new study. In July last…
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The EU Commission is facing legal action from a European Citizens' Initiative group after it failed to uphold a promised ban on caged farming in the region, despite overwhelming consumer support for the move. End the Cage Age, a…
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As it rolls out its first cultivated meat product following regulatory approval in Singapore, Vow CEO George Peppou speaks to Green Queen about the Forged quail parfait, the need to do things differently, and consumers' approach to novel…
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Americans are willing to try novel proteins – including those that are plant-based, fermented or fungi-derived – with more than half happy to pay more for them than animal proteins, according to a new survey, which shines light…
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In response to campaigning by Dutch animal rights group Wakker Dier, seven brands have agreed to make at least 50% of the recipes on food packaging vegan or vegetarian. Seven CPG brands have agreed to increase plant-based and vegetarian…
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Reducing portion sizes of food and beverage offerings in both the foodservice and packaged goods spaces can address the United States' growing food waste and obesity problems, according to a new report. In 2014, the McKinsey Global…
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A majority of Americans recognise the health and environmental benefits of vegan food, yet only a quarter are willing to adopt plant-rich diets. Plus, there has been an increase in red meat consumption over the years, according to a new…
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Nearly six in 10 consumers in Germany and Austria believe meat consumption is too high, but less than half think these foods are bad for the climate and plan to reduce their intake of animal products, according to new surveys. Even fewer…
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By Chiara Longoni, associate professor, marketing and social science, Bocconi University; and Kimberly Doell, senior researcher in environmental and climate change psychology, Universität Wien Quick and easy interventions that inspire…
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In a first-of-its-kind in-market study of cultivated meat, a majority of consumers who have tasted Eat Just's Good Meat chicken say they'd do it again. However, delivering on flavour and bringing down costs are the most important factors…
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Plant-based meat leader Impossible Foods has unveiled a complete brand refresh, with striking red packaging putting flavour and nutrition front and centre of its products. A greater spotlight on taste descriptors, saturated fat and…
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One of 2024's biggest plant-based trends continues to blossom, with Lightlife Foods launching Tempeh Protein Crumbles to rival its own vegan mince range amid a larger shift towards cleaner labels. Long-standing plant protein maker…
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With more and more people leaving their jobs or turning down new ones because of their companies' climate actions (or lack of them), a new podcast focuses on how alternative protein careers can help people who are climate quitting. 2023…
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From Biden vs Trump to an oil well referendum in California, climate change debate is all over the ballot in federal, state and local contests. By Marcus Baram In the wake of the hottest year on record, with fossil fuel…
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A recent trial revealed that serving plant-based options by default in college and university campuses can present significant benefits for the environment – the people behind the study explain why. Last year, catering giant Sodexo…
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Chicago-based meat company Oscar Mayer, a subsidiary of Kraft Heinz, is launching a line of plant-based hot dogs, as part of an ongoing collaboration with NotCo. They will debut at Expo West next week. The two-year-old joint venture…
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Burger King has made all plant-based products and meals cheaper than meat across its German operations to encourage increased vegan consumption. It will develop a new flower-shaped patty with The Vegetarian Butcher to differentiate beef…
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