Consumer Trends & Insights

Entrepreneurs making money out of dirty air, pets as probiotics, seaweed 'bacon,' the man changing Hong Kong's relationship with meat and more!
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As humans, we make choices every single day that matter so much more than it may seem. Your life today is a result of a cumulative series of decisions you made yesterday. Collectively, as a race, we have made decisions - good and bad -…
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The first time I was gifted with a crystal, I had no idea what to do with it. I had gone in for a facial and was given a small, beautifully cut Rose Quartz gemstone as a token of appreciation for my patronage. My initial reaction was…
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SoulCycle on the plane? A vegan mini-mall? A gym class that involves napping? All this and more in your monthly update...
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In Hong Kong, private dining experiences, and the private kitchens that host them, have long held a notoriously clandestine feel; more than on the down-low, these 'speakeasy' style affairs are seriously covert. This much you know. But what…
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In April's Scoop: Are vegans savings the world? The horrific side of salmon farming. What is rainforest-free fashion? And the world's first avocado bar has finally arrived...
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The Athleisure look that graced the runway in anticipation for spring/summer came in bold and hot. From DKNY's sexy sport-tech hoodies to Versace's color block tracksuits, the athletic + leisure standard have become staples in our wardrobe.…
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Growing up, my mother was (and still very much is) my queen. I idolized her (and still do). She was beautiful, vivacious and had this "hustle hard" mentality that I adopted early on in life. She hardly went on holidays and was defined by…
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From hatha to ashtanga, bikram to lyengar, there are a range of traditional yoga formats practiced all over. But as with all things wellness, people are pushing the yoga experience to its limits and creating new and original ways to twist…
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On the small island of Lembongan, off the Indonesian paradise of Bali, Charlyn Ding experienced a euphoric yoga retreat that altered the course of her professional life. "It was a complete cleansing of the body and mind," recalls Ding.…
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Aunt Flo. Time of the month. Surfing the crimson wave. Shark week. Just a few of the slew of expressions in common parlance that refer to a woman's period- all euphemisms to hide a completely natural aspect of womanhood: menstruation. The…
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It's a sunny Sunday morning in October and I am walking up the stairs to PMQ's Cube venue in my athleisure best (read the only clean leggings I could find and my old scuffed up trainers) to attend the (invite-only) launch of Daybreaker Hong…
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It's that time of the year again, when experts all over share their predictions for the biggest trends in every industry. Green Queen spends a fair share of her time staying up to date on everything health & wellness, reading just about…
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Veganuary is a plant-based phenomenon that started in the UK in 2014 and is now a massive global movement. Here's the non-profit movement's mission in their own words: "Veganuary aims to reduce the suffering of animals by inspiring and…
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No doubt, there are some questionable health & wellness trends out there. But it's our job to keep you informed on what's going on, no matter how crazy or wacky. You don't want to be the last person at yoga class to know about…
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Us Green Queen gals are avid foodies, in the real sense of the term: what we eat and where it comes from is something we take very seriously. We strongly believe that a cornerstone of living a healthy life is eating quality food. This…
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The Natural & Organic Products Asia (NOPA) show opens this week* and we could not be more excited. As health & wellness industry experts, it's our job to attend trade shows like this one. As devoted health & wellness consumers…
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Editor's Note: Move over tofu. Step aside tempeh. There's a new vegan meat replacement in town and it's pretty awesome. Jackfruit, a large, spiky, durian-like fruit that is popular all over South-East Asia for its sweet, juicy…
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If you’re a committed health enthusiast, then you’re probably already familiar with turmeric, and there’s a good chance that you already include it in your healthy lifestyle repertoire. Or perhaps you are just starting your wellness…
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Three years ago, Bill Gates famously stated that by 2050, global demand for meat will increase significantly as the world’s population balloons to more than nine billion people. This is not tenable: the livestock industry is responsible…
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Any vegan cook worth their salt will have war stories when it comes to vegan baking: replacing eggs is no easy feat. Sure there's apple sauce and flax seeds, but let's face it, they are hardly ideal solutions. Turns out, there's a…
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