Consumer Trends & Insights

Rethink Agri-food Innovation Week premiered in Singapore November 27-29 2018 with the goal of going deep on technology's role in addressing the most pressing food issues of our time, including meeting the growing global demand for protein,…
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Hong Kong’s home airline, Cathay Pacific, has opened up a meditation and yoga space for their travellers at the Hong Kong International Airport. This reflects the growing trend in Asia, and globally, towards individual wellbeing and…
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Scientists have designed a new “planetary health diet” to tackle health related issues, global hunger and environmental problems caused by the current food system. This new diet is primarily plant-based, and involves cutting out large…
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Haneda Airport has just debuted its first plant-based cafe and shop, HealthyTOKYO. Located in Terminal 2 outside of security (which means anyone can go!), the Japanese health and wellness provider will serve an array of organic coffee, tea…
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The hot and humid climate in many Asian countries poses an obstacle to growing certain fruits and vegetables that thrive in cooler environments. Singapore, for instance, majorly relies on foreign imports for its food supply. Recent studies…
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Global Fitness behemoth ClassPass has acquired rival APAC workout app, GuavaPass for US$ 4.6 million, as the company looks to extend its reach in international markets. The popular US-based subscription platform, which launched across APAC…
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It's that time of the year again, when we look into our crystal ball to see what's in store for the next twelve months in the world of eco wellness. We are more than a little proud to report that every single trend we called out last year…
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Who is the global luxury wellness traveller and what does she want? Keen on the Maldives but cold on China, passionate about plastic and committed to her mental health, today's wellness traveller is a far cry from your 5-star…
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Rebecca Cappelli's new documentary Let us be Heroes, takes on the biggest issues facing the planet today: the rise of preventable diseases and the damage we are doing to our environment. Through interview with thought leaders like Green…
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Peggy Chan is not your average Chef, and not your average restaurateur. Not only is she one of Hong Kong's (Asia's) few award-winning female chefs, she runs the city's most visible plant-based restaurant. Ask any visiting vegan where they…
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CALLING ALL PLANT-BASED FOOD ENTREPRENEURS: Hong Kong-headquartered venture accelerator Brinc announced Asia's first 100% plant-based accelerator program, in partnership with Silicon Valley foodtech unicorn JUST in order to solve…
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Hong Kong's very own plant-based social activist movement movement has gone global in a big way. Green Monday US, the social enterprise's North American arm, has achieved a milestone decision: the Berkeley City Council, in California,…
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Hong Kong's healthy dining scene just got another bountiful boost of gourmet green goodness. Driven by a rapidly growing group of health conscious eaters looking for conveniently catered wholesome and balanced meals, The Raw Circus is the…
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As consumers are making a conscious effort to take charge of their diet, the health industry's most established educational platform and product exhibition is back again for its fifth year to highlight all the latest in health and…
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Mark your calendars, y'all! Hong Kong's Shi Fu Miz Festival is coming back more conscious and livelier than ever this October 27th & 28th. Backed by a growing number of adventure seekers with an affinity for mixing art, music,…
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Not sure why everyone you know is suddenly going meatless? Unless you live in a cave, you will have noticed that there are more and more headlines about people going vegan and about the negative environmental and health consequences of…
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Silicon Valley's Beyond Meat Beyond Burger has officially joined TGI Fridays in Taiwan, marking the second city in Asia to offer the famed vegan burger that cooks and sizzles like a beef patty. Following a two-month promotional run of the…
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The US and Europe get all the love in the headlines when it comes to the future of plant-based foods but from where we're sitting, the real vegan revolution is happening in Asia. Below, we share our top five reasons why. 1. Silicon Valley…
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You're busy, we get it. That's why we created the GREEN QUEEN SCOOP. We scour the international headlines from around the globe to find the most important health, wellness & environmental stories so you don't have to!…
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Just in time for #NationalVegetarianWeek, UK-based Pizza Express, with over 500 outlets around the world, has debuted its first ever vegan cheese menu at their brand new Sai Ying Pun location. Joining the ranks of over 20,000 restaurants…
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Coinciding with China's lifestyle shift from wealth and luxury to health and fitness comes the growing demand of more plant-based options in a country that houses the largest market for beef, pork, and poultry. Vegetarian restaurants in…
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