Consumer Trends & Insights

Europeans are more trusting of precision fermentation than other forms, prefer cost-competitiveness over lower prices for plant-based food, and are divided over the sustainability aspects of alternative proteins, a new survey has found. …
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The perception of cultivated meat is more positive among Democrat and Independent voters in the US, as opposed to Republicans. On Monday, Florida officially banned cultivated meat, making it a felony to sell, manufacture, produce or…
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Per capita meat consumption is down by nearly 6% in France, though a possible far-right government has dented climate hopes. French people are eating less meat than they used to – especially beef – although it's still much higher…
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A UK-wide survey has found that 35% of Brits would support a switch to a 100% plant-based menu at NHS hospitals – but they're divided over the benefits of vegan diets. If the UK's National Health Service (NHS) would choose to adopt…
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Most plant-based meats underperform on the taste front for omnivores, and blended meat could be a potential game-changer, detailed sensory analysis has found. Vegan meat analogues need to be spicier, smokier, sweeter, darker, juicier,…
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The majority of the world's population wants stronger climate action by their governments and a transition away from fossil fuels, the largest-ever climate survey has found. Most citizens of the world's biggest polluters want their…
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New research shows that health is the priority for Chinese consumers when it comes to plant-based food – and the more they know about the benefits, the more they'll eat it. When you inform people in China about the benefits of a vegan…
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Hellmann's has made a big splash by rebranding its vegan mayo to appeal to flexitarians, in a sign of the influence of labels on sustainable food purchases. In the UK, Hellmann's egg-free mayonnaise is no longer labelled 'vegan', with…
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A new consumer survey highlights the three key barriers to plant-based food purchases in the US, and the opportunities for brands to overcome them. Alternative protein finds itself at a bit of a crossroads in the US, where sales and…
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A survey of 60 Europarties and national parties outlines the political stance on plant-based policies ahead of the EU elections in June. Next month, people in the EU will take to the ballot in the bloc's latest elections, at a time when…
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Lidl Netherlands has completed a successful pilot experiment by placing plant-based analogues next to meat in stores. The results? A 7% sales growth. Discount retailer Lidl is continuing its recent efforts to ramp up its vegan product…
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People's decisions when eating out are heavily impacted by the dining environments they're in – here's how foodservice operators can nudge plant-based choices. A host of trials recently have shown the power of behavioural science…
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Speaking on his Prof G Pod, marketing expert and professor Scott Galloway laid out the steps plant-based meat brands need to take to secure their future. Scott Galloway is a man known for being right when it comes to the business world.…
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Nestlé has introduced six new coffee lines to China, which include plant-based beverages and a first-of-its-kind upcycled innovation. Already a market leader for 36 years now, global CPG giant Nestlé has invigorated its coffee portfolio…
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Health, e-commerce and almond milk are vital in a sector that shows long-term potential despite recent headwinds, according to a new report by the Plant-Based Foods Association. In spite of a rough year for sales and investment in the…
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Fewer people in Europe have trust in their food system and are taking sustainability into account, and the lack of progress in improving their diets is "worrying", according to a new report. European consumer confidence in the health…
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First announced in November, Tesco has rolled out its newest private-label ready meal range – it's all about the vegetables. The meat-free category in the UK fell hard last year, as consumer concerns about ultra-processed foods…
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Only 9.6% of films over the last decade passed the Climate Reality Check, though these doubled in the latter half of this period and were more profitable, according to a new report. Glass Onion, The Amazing Spider-Man 2, Tenet, Marriage…
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Supergut, an emerging leader in the GLP-1 food space, is rolling out its superfood products at breakneck speed in US retail, after quadrupling sales over the last six months. Your Erewhon smoothie could now help you control your…
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People in the UK are less likely to be aware or worried about ultra-processed foods than their EU counterparts, and also consume more of these products, according to a pan-European survey. Ultra-processed foods (UPFs) are everywhere…
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The effects of GLP-1 weight-loss drugs on the food industry continue to be felt, with a new survey revealing that users of medications like Ozempic and Wegovy are spending less money on eating out and ordering takeout. When Lars…
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