Consumer Trends & Insights

Dairy farmers are now in the midst of an existential crisis as the coronavirus continues to wreak havoc on the industry while consumers keep shifting to plant-based alternatives. Even with billions of dollars provided by stimulus packages,…
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New data shows that the coronavirus pandemic is sparking the biggest fall in meat consumption in decades all around the world. The trend, which analysts predict will last for at least the next few years, represents good news for the…
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Lululemon, the darling of the athleisure world, has announced that it will acquire the stay-at-home fitness company Mirror for US$500 million. It marks the brand’s first acquisition, and is yet another sign that the future of fitness…
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Recent data is showing that like the rest of the world, South Korea’s plant-based movement is picking up speed. From the numbers of vegans to flexitarians, more consumers are opting to ditch meat for plant-based substitutes…
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The founder and CEO of Impossible Foods, arguably the most recognisable plant-based brands in the world, recently made the claim that the meat industry will be completely gone within the next 15 years. In an interview with CNBC, Patrick…
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According to new data, sales of organic food categories have been surging amidst the coronavirus crisis. The Organic Trade Association cites trust in the organic sector as a key reason behind the significant increase in demand for organic…
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Actress and activist Emma Watson has just joined the board of French luxury fashion group Kering as a director, and has also been appointed as the chair of the board’s sustainability committee. Kering, whose fashion brands include Gucci,…
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Hong Kong-based travel booking platform and app Klook has recently launched “Klook Home”, consisting of new home-based experiences. Users on Klook Home can book online workshops, virtual tours and cooking classes as the company adapts to…
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The founder of Reformation, the darling of sustainable millennial fashion brands, has stepped down from her role as CEO after multiple accusations of deep-running workplace racism embedded in the company. Yael Aflalo will be replaced by…
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The meat industry is in crisis, with the coronavirus outbreak seeing slaughterhouses and meat plants staying shut, propped up prices and supermarket shortages. Now, mainstream consumers are turning their attention to plant-based…
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Update (June 11): This article has been updated to reflect that Greg Glassman has since stepped down from his role as CEO of CrossFit. Reebok, one of the biggest brands under sportswear giant Adidas, has just severed its ties with…
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The coronavirus crisis is beginning to ease in some areas of the world, and many regular gym, fitness and yoga studio goers have been eager to see the return of in-person classes and sessions. But while the economy is gradually opening up,…
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NEOU, the startup that describes its app as the “Netflix of fitness”, has just raised US$5 million in investment from big Wall Street names including CEO of asset management firm Ares Management Mike Arougheti and president of Vista Credit…
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The Sims 4, a life simulation video game developed by Maxis and owned by Electronic Arts, has just announced that it will launch a new Eco Lifestyle Expansion Pack on June 5. The latest game pack opens up a new world called Evergreen…
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Organised by marketing and public relations company Scout 22 alongside plant-based industry veterans and groups, the new Scout Plant-Based Expo is slated to launch in September next year in Los Angeles. The expo will feature the newest…
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Hong Kong’s plant-based eatery MANA! has just opened its largest store to date in Soho. In the midst of almost a year of economic difficulty in Hong Kong, the launch of the popular vegan and vegetarian restaurant chain’s newest and biggest…
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A new study conducted by researchers at Pennsylvania State University reveals that Indian consumers are generally willing to pay extra for plant-based and cell-based meats. Faced with the challenge of feeding an enormous and growing…
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Chinese fitness app Keep, which provides users with online training to exercise at home, has just secured US$80 million in its latest Series E funding round. The latest capital has reportedly lifted the startup to unicorn status, and comes…
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There is no doubt that the coronavirus pandemic has left an unimaginable impact, from the impact on human lives to the global economic fallout that has affected almost every single sector and industry. But another aspect that the…
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Deliveroo Hong Kong, one of city's largest food delivery operators, has recently revealed the stunning growth in demand for plant-based food orders amongst Hong Kong residents. While vegan and vegetarian food has steadily grown in…
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Iconic American rock band Pearl Jam has enlisted Greta Thunberg, the famous teenage climate activist, to warn viewers about the climate emergency in the band’s latest music video for their new track “Retrograde”. This is not the first time…
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