Consumer Trends & Insights

Consumers are calling for healthy foods to be cheaper and more available in grocery shops, a new poll finds. The survey, which explored public attitudes about healthy eating, finds that the current food market poses barriers for shoppers…
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From the number of vegan-friendly restaurants to new product launches on supermarket shelves, there is no doubt that the plant-based trend is taking the world by storm. But there are differences between regional markets, with some cities…
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A new report by New York-based market intelligence firm CB Insights is predicting a major tumble for the conventional meat industry. According to analysts, big meat is not just facing massive immediate losses amid the coronavirus pandemic,…
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Ana Andjelic is a strategy executive, global thought-leader, author, speaker, sociologist and brand strategist who has worked at the world’s top brands and advertising agencies. Her popular newsletter (which is how I found her) The…
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Over 90% of global public investors now have specific environmental, social and governance (ESG) investment policies in place or are in the process of implementing them, reveals a new survey from independent think tank OMFIF and American…
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The humble hemp plant is having a moment in our fair city. Hong Kongers in the know have been using CBD for a couple of years now (and we've banging on about it for a while), but suddenly it seems CBD is everywhere. Your aunt's tried a CBD…
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A salty debate has erupted amongst the netizens of the plant-based world, with industry watchers, food tech startups and big food names alike all chiming in with their take on the latest controversy: Lightlife Foods, the long-time U.S.…
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In a new survey conducted by public opinion research consultancy GlobeScan and global think tank SustainAbility, experts ranked Unilever, Patagonia, IKEA, Interface and Natura &Co as top leaders in sustainability. Experts say that…
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In the past couple of years, plant-based foods have become more popular amongst the masses. This is being driven by consumers changing their diets to lead healthier and more sustainable lifestyles and associating plant-based ingredients…
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While the plant-based trend seems to have experienced a slower uptick in Japan, it looks like it’s now hitting the country in a major way. From vegan bakeries serving up dairy-free Japanese-style milk buns to 100% plant-based burger joints…
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Facial masks are here to stay. Even if the number of Covid-19 infections suddenly plummets, the aftermath and new hygiene protocols will stay longer, if not forever... And that means, we have to treat face masks as a part of daily life, an…
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From dishing out plant-based chicken nuggets to participating in a 100% meat-free week movement, KFC is quickly making a name for itself as the restaurant chain that is embracing alternative proteins. As consumer demand for more…
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Swiss food giant Nestlé has revealed that its plant-based sales have grown 40% in the past half-year amid the coronavirus crisis, which has sent consumers opting for meatless groceries more than ever before. Earlier this year, the…
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New data from a report conducted by market research firm Meticulous Research predicts that the plant-based food market, which includes meat and dairy alternatives, plant-based ingredients and distribution channels, will reach US$74.2…
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New market research conducted by San Francisco-based F&B consultancy firm Mattson has revealed what consumers are thinking about plant-based foods amidst the coronavirus pandemic at a recent virtual education conference called SHIFT20.…
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In the wake of the ongoing coronavirus crisis and the social justice movement, consumers are looking for brands that publicly stand for causes that are important to them, a new study finds. The top three issues that consumers want brands…
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2020 will be remembered as a year of cancelled events thanks to 'Rona (or Covid-19 as it is officially known) and us trail runners have been a particularly disappointed bunch. By definition, trail running is a sport that requires the…
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New research suggests that the global population is likely to peak far earlier than originally predicted and begin declining by mid-century. By 2100, the researchers predict that the world population could be as much as 2 billion below…
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According to new figures released by the United States Department of Agriculture (USDA), red meat production has dropped almost 20% this May compared to the same period last year. The data comes amid the ongoing coronavirus pandemic, which…
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Patagonia, the famed outdoor apparel brand known for its green credentials and do-good mission, is attracting the top talent amongst younger generations. In a recent speech at Columbia Business School, the brand’s CEO Rose Marcario shared…
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Look around your regular grocery store or high street shops, and it’s pretty hard to miss the major changes that have taken place as new trends shake up decades-old established industries. Thanks to millennials (people born between 1981…
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