Consumer Trends & Insights

A majority of consumers in Spain are open to eating more meat analogues if they offer nutritional and taste parity alongside a lower environmental impact. In Spain, over half of consumers (56%) have eaten plant-based meat in the last…
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A new report looks at the challenges facing dairy and its more planet-friendly alternatives, and how collaborations between them can shape the future of dairy. Globally, dairy might be a $944B market, but it is facing growing pains in…
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In a global climate change poll, 60% of consumers said they'd support government policies encouraging meat reduction to lower greenhouse gas emissions. People are worried about the state of the environment, what businesses are doing to…
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More than two in five Australians are reducing meat or don't eat it at all, with health a major consumption driver. But taste and price remain key challenges for plant-based meats. Australians are cutting back on meat due to health and…
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Beyond Meat will soon launch a fermentation-derived mycelium steak to address consumer demand for clean-label products, with a likely launch through a health-focused restaurant chain. One of the world's most famous meat analogue makers…
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US fast-food chain Shake Shack has added the Veggie Shack burger to the menu at all Hong Kong and Macau stores for a limited time. The Veggie Shack is coming to Hong Kong and Macau, as Shake Shack continues to roll out the whole-food…
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The Consumer Brands Association has launched a new website that aims to combat "consumer confusion" around ultra-processed foods – but context is crucial. With ultra-processed foods (UPFs) taking centre stage in today's dietary…
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High-income countries tend to have higher emissions that disproportionately affect developing nations, and a new report has found a concerning gap in their attitudes towards climate change. The richest 10% of people in the world – most…
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A new study reveals how people perceive the different terms used to describe climate change, and how they fare across the US political spectrum. When the Guardian announced in 2019 that it would stop using the term 'climate change',…
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Retail sales of plant-based meat products in the US have continued to slow, dropping by 19% from last year – but industry experts have remained positive over this period. Americans spent 18.6% less on chilled plant-based meat in…
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A quarter of UK consumers say they'd try cultivated meat, recognising its animal welfare and environmental value – but taste and price remain major obstacles. In 2012, 19% of consumers in the UK said they would be willing to eat…
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UN figures show that Chinese people are eating more protein than Americans, a majority of which comes from plant-based sources. China now consumes more protein per capita than people in the US, according to the latest data from the UN…
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Plant-based dairy maker Elmhurst 1925 has launched into the vegan meat category with a clean-label dehydrated chicken under the new TerraMeat brand. In a surprising move, Elmhurst 1925, a plant-based milk powerhouse in the US, has…
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Former TiNDLE Foods CEO Andre Menezes on why plant-based meat industry founders need to start facing some hard truths. Over the past few years, I have had the privilege of engaging with numerous founders, professionals, and investors in…
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Colorado-based food tech startup Meati has been accused of false advertising over its use of 'mushroom root' in a class-action lawsuit. Weeks after concluding a lengthy court battle with The Better Meat Co, mycelium meat producer Meati…
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Europeans are largely in favour of cultivated meat if food regulators deem it to be safe, despite policymakers debating bans over the novel food. In Brussels, over an informal lunch that no doubt featured meat, European leaders last…
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A large-scale survey has found that Europeans tend to be more climate-literate, but they lag behind other countries when it comes to carbon taxes and policy support. Last month, Denmark became the world's first country to agree to a…
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The world's largest meat and dairy producers are using tobacco industry tactics to hinder global climate action and influence policymakers and the public in their favour. Political manipulation, twisted science, targeted ads and weak…
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Oatly has launched three ice creams via partnerships with Haidilao and KFC in China, where it has initiated a strategic reset this year. Swedish oat milk giant Oatly has partnered with hotpot giant Haidilao and fast-casual chain KFC to…
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Swedish oat milk maker Oatly has partnered with cult-favourite coconut rum brand Malibu – not to create a cocktail, but a soft-serve instead. When was the last time you dreamt of putting oat milk in your coconut rum to make some ice…
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Nestlé has introduced Maggi Rindecarne, a plant-based meat product meant to be blended with conventional beef, in Chile. The blended meat category continues to expand, with the world's largest food company now jumping onto the trend…
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