Consumer Trends & Insights

New research has found that the global mental wellness economy has ballooned to a market worth more than US$120 billion, driven by growing consumer spending in four main segments including sleep, brain-boosting nutraceuticals,…
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As more people begin to lower their meat consumption, many are choosing to eat fish instead – a trend that will alarmingly speed up the rate at which our oceans will be completely depleted. Current projections say that the world’s stocks…
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The plant-based beef segment alone could grow to over US$16 billion by 2030, new research says, citing shifting consumer habits in younger generations and the flexitarian trend as the primary factors. It also highlights the rising…
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Further evidence of the unstoppable flexitarian trend and shift towards plant-based eating, a new consumer study in Europe has found that nearly a quarter of the population in the region are now actively reducing their meat intake.…
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Recent data shows that a whopping 92% of people in the U.S. who bought plant-based meat for the first time during the Covid-19 pandemic plan on continuing to do so in the future, with the main drivers being health, food safety and…
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Cann, a Los Angeles-based startup that has gone viral for its alcohol-free cannabis-infused social tonics, has announced that it has secured investment from a star-studded list of celebrities, among them Rebel Wilson, Gwyneth Paltrow,…
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A new report from Dutch multinational financial firm ING predicts that the plant-based meat and dairy market in the European Union and the U.K. will balloon to €7.5 billion (US$8.87 billion) in the next five years. The analysis also found…
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Veganuary, the U.K.-based campaign encouraging people to eat vegan for the month of January, has just hit the 1 million supporter mark since its inception in 2014. The achievement is testament to the growing plant-based trend, especially…
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It’s become pretty clear that consumer preferences have changed drastically over the past few years alone. We at Green Queen have highlighted before how millennials and Gen Zs are at the forefront of the movement. But we could be entering…
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A newly released global public opinion study has found that the majority of people around the world are now willing to adopt healthy and sustainable behaviours, especially in Asia. However, there remains key impediments to action, with the…
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A new report by the Better Buying Lab, a research lab under the World Resources Institute (WRI) that tests strategies to help consumers select sustainable foods, says that language matters when it comes to making plant-rich foods popular…
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As Impossible Foods expands its retail distribution to over 11,000 locations nationwide in the U.S., the company reports that the vast majority of its sales are now coming at the expense of animal-derived meat. These figures emerging from…
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For the first time ever, the majority of German consumers are limiting their meat intake, a recent study finds. The research also shows that many in Germany are now open to the concept of consuming cell-based meats, though strong tradition…
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A new Australian study has found that Generation Z – the younger generation born between 1995 and 2015 – are not ready to accept cultivated meat, but are greatly concerned about environmental and animal welfare issues. Despite their…
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Interest in veganism has reached an all-time high this year, data from Google Trends shows. It reflects the notable rise in popularity of plant-based diets and vegan lifestyles around the world amid the coronavirus pandemic, with consumers…
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Founded in 2017, Zebedee Management works with people with disabilities and visible differences, giving them a platform to be seen in the same spotlight on the fashion stage. Proving itself as a trailblazer in what has been dubbed as the…
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A new poll has found that nearly 60% of the American public are now transitioning to a flexitarian or plant-based diet. The research, conducted by market research firm OnePoll and commissioned by Eat Just, the makers of the famous…
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Much like the rest of the world, Thailand’s plant-based movement is picking up pace. From the number of restaurants rolling out meatless dishes to the emergence of homegrown food techs developing accessible and affordable plant-based…
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Oatly is the world's most famous oat milk brand to date and millions of plant-forward consumers are fans of their milks, yogurts, creams and ice cream products that are entirely made from plants. Even the biggest coffee chain in the world,…
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Sustainability is no doubt the keyword taking over the corporate landscape in recent years. From startups developing crucial innovations in clean energy to investors pouring capital into firms creating sustainable food solutions,…
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Millennials and Gen Zs are well known for their climate activism, from participating in high-profile Extinction Rebellion protests to leading global student strikes. Now, the younger generation are using the popular social media platform…
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