Consumer Trends & Insights

Food tech companies raised a total of US$18.1 billion in venture capital over the course of 2020, a new report finds, as the pandemic continues to accelerate major shifts in the way consumers source their food. Data also showed that…
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The plant-based protein market is now worth US$10.3 billion, says a new report. Analysts cited the rising demand for protein alternatives within the food industry, particularly for pea-based protein sources, as key factors underpinning the…
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Active in 181 countries, Veggly, a global dating app for vegans and vegetarians recently celebrated a million matches on its platform, a 12x growth in just 18 months. Founder Alex Felipelli worked on Veggly for six months before he…
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Big food players have lost market share to smaller brands over 2020, finds a new report released by global data and market analytics company IRI. The ongoing consumer transition prompted a collective loss of more than US$12 billion in…
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Speaking in a recent interview, Unilever CEO Alan Jope revealed the conglomerate’s big plans ahead to tap into the fast-growing plant-based market, as the global appetite shift takes hold around the world. Describing the trend as…
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According to a survey by Veggly, a global dating app for vegans and vegetarians, over half of vegan daters the company surveyed refuse to date meat-eaters. The poll, which surveyed over 7,400 people from across the globe, also revealed…
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In a recent study conducted by One Poll, more than half of Americans between the years of 24-29 described themselves as flexitarians, those who prefer to consume less meat, while not necessarily eliminating it from their diet completely. …
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KFC Singapore has announced that it has debuted its first-ever meat-free alternative product called Zero Chicken Burger. It will be available for consumers at all KFC Singapore restaurants except the outlets at Singapore Polytechnic and…
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New survey data in the U.K. shows that a record number of people are now planning to switch to a meat-free diet in 2021, driven by rising concerns about health and sustainability. Research also shows that support amongst the British public…
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It's that time of the year again, a new dawn, or in 2021's case, a better dawn, because hey, what can be worse than 2020? New year = new set of Green Queen trend predictions (proud to share that we still haven't been wrong yet). This year,…
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2020 was a challenging and unexpected year, and most of the world was brought to its knees by the Covid-19 pandemic. It's been almost 12 months of bad, sad news and traumatic moments. But for the alt protein industry, 2020 has been an…
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The demand for plant-based meat is set to skyrocket an estimated 200% over the next five years in major Asia-Pacific markets, according to a new research report. Highlighting consumer concerns about health and sustainability as key drivers…
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While the plant-based meat market tends to get all the attention, as more consumers begin shifting towards plant-based and flexitarian diets, we’re set to see the rise of vegan cheese and dairy. Already seeing a major boost in sales in the…
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From startups to big food companies, brands are now dishing out snacks that aren’t just marketed as delicious, but actually good for the planet. In a bid to keep up with the conscious consumerism trend, the latest thing to make its way to…
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While plant-based proteins are showing double-digit growth rates and are forecasted to continue to shape the alternative protein industry, so will the rise of cell-based meat. In a new report, experts predict that cell-based proteins could…
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As the plant-based wave continues to sweep across Asia, going mainstream in everywhere from South Korea to Thailand and Japan, the Philippines is no exception to the trend. While Filipino cuisine is often described as a meat-filled melange…
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New data is showing that the main market for alternative meat products are younger consumers, who are citing health, animal welfare and sustainability as the key reasons why they’re turning their backs on conventional meat. These findings…
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Recessions, pandemics, robots taking over...Getting a job these days is not easy. Not to mention that millennials wants jobs with purpose and zillennials (AKA Gen Z) want to save the world with their career. And if you are vegan, it's even…
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Gen Zs or “Zillennials” are on track to overtake the famous millennial cohort and are set to transform the way business and investing is done with their flight-shaming, plant-based and zero-alcohol habits. Analysts in a new Bank of America…
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Deliveroo, one of the world’s biggest food delivery platforms, has just revealed its latest statistics that show a massive surge in plant-based food orders. In the last twelve months alone, the platform has seen vegan orders increase by a…
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The global plant-based meat market is set to reach over US$35 billion by 2027, a new study finds, citing increasing health awareness as the key motivator behind the growth. Other factors that will drive the plant-based meat trend include…
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