Consumer Trends & Insights

A new survey has found that almost three quarters of men would rather reduce their life expectancy by an entire decade than give up meat consumption, underlining the stronghold that meat-eating and masculinity continues to have over…
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Alternative protein companies in Israel saw investments surge to US$114 million in 2020, nearly tripling the figure in 2019 and eight-fold higher than the capital raised in 2018. The latest statistics emerging from the Good Food Institute…
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There’s been an enormous surge in interest around plant-based eating in recent years, and social media trends can be a huge tell-tale for consumer demand. Google Trends, for instance, recorded an all-time high for vegan search terms in…
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Generation Z, the group of teenagers and young adults born between 1997 to 2012, are spending more on food than any other product category and prefer value-led brands that care about social and environmental issues. These results, revealed…
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As alternative proteins scale up and reduce costs, they “promise substantial disruption” to the conventional animal meat market, says a new report. The analysts also pointed to changing regulations and fast-growing consumer adoption as key…
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JBS has announced that it has acquired Dutch plant-based meat maker Vivera in a €341 million (US$410 million) deal. The move by the world’s biggest meat processing corporation is part of its strategy to “boost” its plant-based platform in…
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Chinese agri-food tech companies collectively bagged US$6 billion in 2020, representing a 66% increase from the year before, new statistics show. It comes as total private equity and wider venture capital funding across all industries in…
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The majority of Dutch citizens are demanding more government action to reduce meat consumption and promote alternative proteins, a new survey has found. The research, which collected the views of Dutch respondents on a number of policies…
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Food delivery giant Deliveroo has reported surging demand for plant-based food in Hong Kong, with vegan and vegetarian orders growing by 160% over a 12-month period in its latest figures. In response, partner restaurants have been ramping…
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Paris-based food tech insights and consultancy firm DigitalFoodLab released a report yesterday (April 7) on the state of the European food tech ecosystem, examining the latest investment figures, key innovation hubs in the region and…
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Plant-based food retail sales in the U.S. grew double-digits to reach US$7 billion in 2020, outpacing sales of its animal counterparts for the third year in a row, according to new data. The statistics, released by the Plant Based Foods…
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A new report detailing the European food tech landscape has revealed that despite the pandemic, the industry raised a whopping €2.7 billion (US$3.2 billion) in 2020. Much of the investment was driven by the alternative protein sector, with…
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The Material Innovation Initiative (MII), a non-profit dedicated to promoting the creation of animal-free materials for various industries, collaborated with the North Mountain Consulting Group on a study about U.S. consumer perception…
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The rise of vegan and vegetarian food around the world is being driven by the surge in flexitarianism all over the world, a new report highlights. With more than two-fifths of global consumers actively reducing their meat consumption, many…
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With advancements in technological innovation and full regulatory support, alternative proteins could take up as much as 22% of the entire global protein market by 2035, a new report reveals. While this “best-case scenario” will require…
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The results of a a newly released global consumer insights survey suggests that consumers are willing to change their lifestyles with ‘one's wellbeing’ considered as the top area of interest for consumers in all markets, irrespective of…
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Australia’s plant-based meat industry thrived despite the economic downturn amid the pandemic, according to data published in a new report from regional alternative protein think tank Food Frontier. From surging retail sales to impressive…
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A new global survey involving more than 8,500 participants across over 100 countries reveals that animal welfare is the top reason motivating people to go vegan. While nearly 90% of respondents cited animal welfare, more people are now…
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Vegan travel writer & luxury travel specialist Paul Eyers has called Siem Reap home since January 2014. He has personally visited over 130 luxury hotels and resorts throughout Southeast Asia, experiences he chronicles on his Vegan Food…
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A women-owned vegan restaurant in the U.S. state of West Virginia has been named the top place to eat this year, according to a new ranking compiled by the review platform Yelp. Among some of the dishes served at Kelley Farm Kitchen are…
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A new Hong Kong-based survey conducted by Green Queen last year shows that more than 4 in 10 consumers in the city who are shifting towards vegan, vegetarian and flexitarian dietary habits are doing so for reasons related to animal rights…
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