Consumer Trends & Insights

Emojispeak totally count as a language on its own nowadays. But using the laughing face or the red heart emoji is so 2016. It's 2022, time to upgrade your emojis the sustainable way. PSA: it's now officially cool to be sustainable! So…
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New research could help create an eco labeling system that would bring more clarity to shoppers about the sustainability of their purchases. The findings, published in the Proceedings of the National Academy of Sciences, could help the…
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The global alt protein industry is changing every day. Here's what you need to know. In its annual 'State of the Industry 2021' report, The Good Food Institute (GFI) dived deep into the alternative protein landscape. Across the…
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British brand The No Meat Company has conducted a survey of 2,000 U.K. adults to gauge attitudes around plant-based meat. The key takeaway was that 46 percent of the participants had previously harboured disinterest in ‘different’ foods,…
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Reducing food waste is the single best solution to the climate crisis, suggests a recent study. Project Drawdown identified the strategy as having the most tangible potential to reduce emissions. It is not the first time that an adaptation…
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Gucci has announced a collaboration with technology-infused jewellery brand Oura. The two have developed a Gucci branded Oura ring that functions as a fashion statement, fitness and sleep tracker. It marks an unusual move away from…
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A new study, conducted by Veylinx, has revealed consumer insights critical to the growth of the alternative protein sector. A key takeaway for brands looking to entice new customers is confirmation that price and taste are bigger drivers…
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Consumers across the globe are adopting flexitarian diets, motivated by health and environmental factors. Newly published research by Kerry, the global leader in taste and nutrition, suggests the move towards alternative proteins starts…
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Google has released data that appears to demonstrate a shift towards climate awareness in the U.K. Users of the search engine have been looking for ways to reduce their environmental footprint, with specific methodologies starting to…
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As we've covered before, Just Salad is not your typical fast casual food chain. From introducing a 'Zero Foodprint' menu to boost regenerative farming to launching the first plastic-free anti-food waste meal kit brand, the salad bowl…
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A new Earth Day study looked at the impact of food choices on the climate crisis and how far consumers are willing to adapt their buying habits and the overarching message is that the vast majority of consumers are still not that aware…
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A metropolis of skyscrapers, frenetic sidewalks and dazzling nightlife, Hong Kong's thriving economy has always fallen short on one thing - food security. The city is dangerously dependent on food import; a shocking 90 percent of the total…
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The two biggest plant-based protein startups in the world are run by men. The majority of the rising cell-based protein startups are also run by men, alongside most of the vegan investment groups that fund them. The leader of the NGO think…
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Changing Markets Foundation Launched a new website during London Fashion Week, held last month. The virtual computer game-style site shines a light on greenwashing and outs major offenders, via a virtual laundrette. The stunt was supported…
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Beyond Meat CEO Ethan Brown has revealed he is confident that the company can overcome disappointing market performance in 2021. In a recent earnings conference call, he discussed factors that impacted revenue, including Covid-19 and said…
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Used clothing sales are expected to reach $77 billion by 2025. The figure is predicted to be directly impacted by popular resale sites and apps. Retailers have identified the surge in resale activities and are looking to cash-in with…
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Research commissioned by ProVeg Netherlands has found that 28 percent of Dutch people want to see a future without meat. One fifth would like to see the government ban slaughterhouses. The research was conducted by Kieskompas, with the VU…
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Data collected by vegan dating app Veggly suggests that vegans and vegetarians are more open to the concept of unconventional relationship frameworks, with 60 percent saying they're more likely to entertain open relationships than…
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The world of food is changing. Tech has invaded eating in a big way, from meal delivery to social media to online shopping and there ain't no turning back. Investors too, are in the midst of a massive love affair with all things food. (And…
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Discount supermarket chain Aldi U.K. has announced a significant surge in plant-based sales during January. Reporting a spike of 500 percent against last year’s January sales figures, the budget retailer has attributed the numbers to an…
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Credit Suisse Research Institute released a report this week identifying Gen Z and Millennials in China, India, and other emerging countries as more likely to align with sustainable consumption than those in developed regions. An increased…
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