Consumer Trends & Insights

Of five emotions analysed by a new report in the peer-reviewed Global Environment Change journal – anger, sadness, guilt, fear and hope – climate anger has been found to be the most influential in spurring climate action. In fact, the link…
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One of 919 respondents to the proposed plant-based milk labelling guidance by the US Food and Drug Administration (FDA), the Plant Based Foods Association (PBFA) submitted the largest comment – a 19-page document. Speaking to Green Queen…
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In a bid to meet the UN's second Sustainable Development Goal (SDG2) of zero hunger by 2030, one campaign is asking you to eat more beans. Its argument? Beans are cheap, long-lasting, nutritious, versatile, planet-friendly, and ubiquitous.…
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In the US, 95% of foodservice operators expect increased or stable sales of vegan food and beverages in the next year, with 76% aiming to continue or increase the number of plant-based meat options, according to a new report by industry…
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A UK survey of 200-plus marketing professionals has revealed that 76% have worked on sustainability-related campaigns for clients in the last five years, despite many feeling unqualified to do so. The research suggests a skills gap between…
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A study by Swiss ag-tech startup Varda has found that the cost-of-living crisis has restricted consumer spending on sustainable food in the UK, despite a majority being considerate of their food sources. This comes after another report by…
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Beyond Meat's first new ad campaign after a difficult year sees the plant-based meat brand go back to its roots – literally. Titled There's Goodness Here, Beyond tackles misinformation about plant-based meat in a subtle response to the…
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Singapore-headquartered Next Gen Foods is rebranding into TiNDLE Foods, its vegan chicken subsidiary, as it announces an expansion into new product categories. The move will see Mwah!, the start-up acquired by the parent company in March,…
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In a weeklong trial, German discount retailer Penny has increased the prices of nine products – mostly dairy and meat – to reflect their true cost on the climate (including soil and water use) and human health. Implemented across its 2,150…
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Recent data indicate that dining decisions are increasingly causing stress for younger Americans, with nearly one-third experiencing 'menu anxiety' when ordering at restaurants. A study of 2,000 adults revealed that 41 percent of…
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Several years ago, I made the somewhat difficult and hugely inconvenient decision to keep all my waste in a glass jar. I wanted to make as large an environmental impact as possible and walk the talk about advocating for a greener and…
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Have we consumed our way to a climate crisis? Our entire economy is based on growth indicators and well, not all growth is good. That’s the underlying message of the degrowth movement—a term used to encapsulate political, social, and…
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To achieve long-term success, alternative protein companies need to better leverage consumer psychology and the behavioral science around instant and future rewards. In the fast-growing alternative protein sector, companies are…
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A new meta-analysis explores how restaurants can get patrons to order lower-emission food. In a climate increasingly fraught with urgency, the microscope is on consumer behaviors, particularly food choices, which generate about 34…
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From greenlabelling to greenlighting: here's a guide to greenwashing vocabulary in all its shapes and forms, as well as examples to help you spot them. So you’ve heard of greenwashing. But there’s a whole host of ways companies are…
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Climate events will not just be felt through more frequent natural disasters and extreme temperatures, but they will soon have a daily impact on our lives in the way of food. Believe it or not, we may no longer be able to enjoy many of…
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Following covid, travellers are shifting towards ‘planet-first’ destinations and meaningful eco-travel experiences. Globally, aviation accounts for around 2.5 percent of carbon emissions and 1.9 percent of all greenhouse gas emissions,…
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A recent survey finds consumers in five major meat-consuming nations are still largely in the dark about its climate impact. A recent global poll by Northstar Research, commissioned by sustainable food NGO Madre Brava, revealed that…
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Behavorial scientist Dr. Sophie Attwood highlights the many ways we can use sight, sound and smell to nudge us to make better food choices and how chefs and foodservice operators can use these insights to help trigger more planet-friendly…
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An interview with PBFA's Vice President of Marketplace Development about the data from their latest report, the evolution of the US plant-based foods industry and where things are going next. US industry group the Plant Based Foods…
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Climate doomism, the view that humanity has lost the climate battle, makes us feel helpless and anxious. It also stops us from taking action. By: Anastasia Denisova, Senior Lecturer in Journalism, University of Westminster When news…
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