Consumer Trends & Insights

When it comes to flexitarianism, Europe is leading the way, with Asia-Pacific catching up– but the US still lags far behind. There's no specific definition of what a flexitarian is. It could be a pescatarian who eats fish once a…
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For most Americans, ultra-processed foods (UPFs) are a big part of their daily diets, but they have been linked with a host of diseases and health detriments. In that light, a new study has found that Americans would be willing to eat and…
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Eating meat has often been linked to the idea of masculinity – to see if these perceptions are changing, researchers conducted an experiment to find out whether masculine framing in marketing would influence how men perceive vegan food. …
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German retailer Lidl has announced that it will be introducing price parity for the majority of its plant-based alternatives to animal-derived foods via its own-label brand Vemondo. The grocer will also place these vegan products directly…
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A week after research found that Food is Medicine (FIM) programmes could save American lives and billions of dollars in medical costs, US healthcare company Kaiser Permanente and grocery delivery startup Instacart have announced a joint…
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A new study has found that being vegetarian may be linked to three genes and that the fact that some people find it challenging to stick to a meatless diet could be explained by genetics. While this is a correlation (and not causation),…
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Matthew Isaacs, co-founder of UK emissions calculator and carbon labelling startup My Emissions, talks to Green Queen about the company's pivot from recipe blogs to restaurants and food manufacturers, how it measures a product or dish's…
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Two months after launching its farmer- and health-centric marketing drive, alt-meat giant Beyond Meat is doubling down on the health aspect of its products with its new This Changes Everything campaign. It comes a few months after its…
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Thin Lei Win talks to former James Beard exec, GWU Terker fellow and communications expert Katherine Miller about her new book and why chefs are the perfect advocates to bring about structural change to food systems.  I used to think I…
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Food is Medicine programmes – which include medically-tailored meal initiatives and produce prescription campaigns – could help reduce diseases, improve quality of life, and cut billions in healthcare costs in the US, according to a…
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A new report commissioned by plant-based body Protein Industries Canada (PIC) has found that the global vegan market shows great potential over the next decade. But while Canada's own alt-meat consumption has increased, major industry…
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A new study from research group Rethink Priorities explores how different combinations of menu options influence people's choices of meat-free dishes, plant-based meals and conventional chicken and fish. Here are the key takeaways. …
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Over a fifth of German consumers (21%) believe the range of plant-based alternatives to animal products available in grocery stores is too small, according to a new survey. In fact, a higher number of options would lead to 29% buying more…
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Animal advocacy group Beyond Cruelty Foundation (BCF) is calling for the addition of SDG18 – Zero Animal Exploitation to the UN's list of Sustainable Development Goals (SDGs). The organisation argues that none of the current 17 targets is…
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A new report by the Better Food Foundation and Sentient Media analyzed eight news outlets – four each in the UK and the US – and found that five have recipe sections dominated by meat-based dishes. In an effort to find the link between…
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By Sonalie Figueiras, Editor-in-Chief, Green Queen Media and Maarten Geraets, outgoing MD Alternative Protein, Thai Union There’s no denying that times are tough for the global plant-based industry. Retail sales are down, investors have…
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Consumer preferences are becoming clearer when it comes to plant-based foods – people are drawing a line at genetically modified (GM) ingredients (also known as GMO), even as many vegan products have increased shelf space. This is…
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Leading US plant-based food companies are reportedly considering forming a coalition similar to groups behind ultra-successful marketing campaigns like Got Milk? and The Incredible Edible Egg, according to Adweek. Earmarked for a 2024…
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Around three-quarters of Americans don't think eating meat and dairy would have any impact on climate change, according to a new survey, compared to 6 out of 10 who believed recycling is a key climate action. This is despite multiple…
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Plant-based meat may be getting caught in the culture wars, and US brands that emphasize climate and environmental concerns may be putting off conservative consumers who are reluctant to try such products, according to new research. By…
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Only 1% of Americans say they are vegan – down from 3% in 2018 and 2% in 2012 – according to a new Gallup poll. The number of vegetarians, meanwhile, has also dropped from 5% in 2018 to 4% in 2023. The Gallup survey, conducted…
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