Consumer Trends & Insights

At Tesco, vegetable-centric dishes take precedence over those featuring vegan meat alternatives, with the former accounting for 40% of the supermarket's plant-based sales. On Whole Foods Market's annual trends report for 2024, the…
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Italy's plant-based market is bucking the global decline, but there are several missed opportunities for companies and the industry as a whole. It has been two months since Gruppo Tonazzo, an Italian company that had been producing meat…
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Industry giant DSM-Firmenich has developed innovations that mask off-notes and replicate the creamy taste and texture of milk in plant-based alternatives. Say what you will about the plant-based industry – sales have dropped, consumers…
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Reducing portion sizes has been the most effective strategy to reduce meat intake in the UK, a new study has found. Meat consumption fell to its lowest levels in the UK last year, driven by the cost-of-living crisis and a growing…
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A few weeks ago, at the Future of Protein Production conference in Amsterdam, thought leaders in sustainability and new protein production methods gathered to explore new pathways for the world’s protein needs. Industry pioneers Ira Van…
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It's been six months since German retailer Rewe opened Voll Pflanzlich, a fully vegan supermarket in Berlin. Here are the company's major learnings. There have been a number of progress markers for Rewe, the German retail giant, and its…
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“Change starts here,” Ira Van Eelen, co-founder at KindEarth.Tech and RESPECTfarms noted on the opening day of the Future of Protein Production Amsterdam 2024. With over 500 delegates, 45 exhibitors, and two packed days of panels,…
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Popular chain Smoothie King has introduced a GLP-1 Support Menu for customers on drugs like Ozempic and Wegovy, but the lack of plant-based options is a big miss. As Ozempic continues to reshape the food industry, Smoothie King is…
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A new study has revealed that UK consumers are more likely to curb their carbon footprint if they see their leaders take climate action. Politicians, business leaders and celebrities could be the "missing link" to public climate action,…
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A majority of Gen Z Americans are concerned about the climate crisis, highlighting the importance of the issue on the ballot this year. Two weeks from now, we'll likely know who the next president of the US will be. One of the major…
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Around 40% of consumers back measures like rationing and taxing high-impact commodities like meat and fuel to address the climate crisis. Over the years, a slew of studies have floated the idea of a carbon tax on things like fossil…
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Despite the industry's headwinds, retail sales of plant-based food in six major European markets increased by 5.5%, and lower prices can help bring a windfall for companies in this space. There have been a few too many doomsday-like…
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Americans are attracted to meat analogues mainly for their health benefits, but to overcome the sales slump, plant-based companies must offer better-tasting and cheaper products. The health halo created by meat producers is fluttering.…
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A new YouGov survey reveals that around half of Americans don't like the use of meat- and dairy-related terms on plant-based products, but should this shake up brands' marketing strategies? It was only last week that the European Court…
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Consumer concern about the climate crisis has escalated since 2022, but half of the world finds sustainable living expensive. With climate scientists sounding the alarm about the unrealistic path to 1.5°C – just as the Arctic burns, the…
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The Swedish government has announced that it is abolishing the flight tax it introduced in 2018 to combat aviation emissions, in a move welcomed by the industry and heavily criticised by climate activists. Greta Thunberg has been let…
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Retail sales of plant-based meat have been shrinking, but they're still higher than pre-pandemic levels. Opportunities lie in price cuts and bundling these analogues with fresh produce. In 2023, sales of vegan meat and seafood fell by…
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US meat giant Tyson Foods has been sued by an environmental group for misleading consumers about the sustainability credentials of its "climate-smart" Brazen Beef. Tyson Foods, America's largest beef producer, is being accused of…
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Fable Foods co-founder and CEO Michael Fox explains why the company has decided to work with meat producers on blended applications. Climate Week NYC is coinciding with a new era for blended meat, with a major taste test revealing that…
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In a comprehensive survey about blended meat, Americans were found to prefer half-meat, half-plant burgers and nuggets more than the market-leading, fully animal-derived products. People prefer the taste of blended meat over most…
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In Australia, vEEF has introduced a new range of meat analogues that are priced lower than animal-derived meat, keying into consumer trends. Nearly a year after its merger with Love Buds, vEEF is rolling out a new range of plant-based…
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