Consumer Trends & Insights

Slovenian whole-cut meat analogue maker Juicy Marbles has released Pork-ish, the second product in its Meaty Meat lineup, its cheapest offering ever. Building on its new Meaty Meat range, Juicy Marbles has released a whole-cut pork…
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British trip-hop band Massive Attack's music festival in Bristol last summer produced the lowest emissions of any concert ever, according to a new report. Nearly seven months after Massive Attack hosted 32,000 people at a music festival…
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Consumption of non-dairy alternatives witnessed a dip at the start of the year, while conventional products like whole milk enjoyed growing sales. Whether it's the US or Europe, dairy seems to be having a renaissance, and that too at…
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Meat-eaters find most plant-based alternatives inferior to animal protein in taste and texture, but some industry-leading products show how to bridge the gap. Vegan meat alternatives have a taste and texture problem, and it is what's…
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Climate change is already disrupting food supplies across the world, causing shortages and raising prices for consumers – here are six staples under threat. For those who find it sexy, your morning mocha could be in trouble. Or if,…
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How do regional differences and economic disparities affect interest in cultivated meat in the world's largest beef exporter? Brazil is the world's largest beef exporter, second-largest meat producer, and third-largest consumer of beef…
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Some headline writers and critics suggest an "anti-vegan backlash" is growing – protein and politics are key factors, but these narratives are missing the point. Veganism is dead, long live veganism! This month, the Daily Telegraph…
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The world's most populous generation, Gen Alpha, thinks future foods like plant-based and cultivated meat are "inevitable" – though first impressions matter. By the end of the decade, Gen Alpha will have a spending power worth $12…
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Interest in eating more plant-based food is growing across the Global South, with high prices the biggest obstacle to increased consumption, according to a new study. More than two-thirds (68%) of consumers across the world want to eat…
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Consumers are cutting back on meat due to health concerns, but plant-based alternatives fail to meet their taste expectations – a new study says blended proteins could offer a balance. Flavour, nutrition and affordability have long been…
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The number of Europeans who say they eat sustainably has dropped to 46%, despite calls for the bloc's citizens to cut back on meat and dairy. Over the last year, several countries in Europe have revised their national dietary guidelines…
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Are you an enthusiast, a minimalist, or an anxious inactive? A new report categorises consumers into four broad segments based on their sustainability attitudes. Cost of living and corporate 'greenhushing' – i.e., when companies…
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More than a third of Japanese consumers are interested in trying cultivated eel, as stocks of the fish species dwindle amid overfishing and pollution. Japan may be the world's largest market for freshwater eel, but it recognises that…
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In its 11th year, participation numbers for Veganuary reached a record-breaking 25.8 million globally. This March, a similar campaign inspired by the monthlong challenge will debut in China. Participation in Veganuary broke records…
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A new study suggests that plant-based meat analogues are more attractive to consumers when they're cheaper than conventional options – taste may not matter as much. Americans prefer beef, falafel and veggie burgers over plant-based…
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By Sophie Attwood, Sebastian Isbanner and David Fechner New research: targeted messaging can encourage both plant-based and meat eaters to select more plant-based meals on online food ordering platforms. One of the first facts…
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Contrary to recent polls about a disconnect between sustainability and dietary change, a new survey has found that 52% of Europeans are changing the way they eat for the climate. More than half (52%) of consumers in Europe have made…
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Nearly half of omnivores changed their diets after using Fork Ranger, an app that blends food sustainability quizzes with vegetarian recipes, according to a new study. When it comes to our diets, do behavioural change tools really work?…
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The Non-GMO Project, one of the most well-known consumer verification bodies in the US, is rolling out a new label to help shoppers identify ultra-processed foods. The war against ultra-processed food (UPF) rages on, with a new…
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Consumers in Switzerland are reducing their meat consumption, but also buying fewer plant-based analogues, with vegetables and legumes taking precedence among flexitarians. The influence of health on food choices continues to increase…
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Indy Kaur, founder and CEO of Plant Futures Collective, tells us why 'open omnivores' – meat-eaters open to eating plant-based alternatives – will lead the future food revolution. What segment of consumers will drive the vegan…
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