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Research & Scientific Studies
‘Green’ Claims Are Fake, Potentially Illegal: New EU Study Says E-Stores Rife With Greenwashing
According to a recent study of online shops and traders by the European Union and national consumer protection authorities, 'greenwashing' is quite common in online stores meaning that several of the 'green' claims on companies’ websites!-->…
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Study: Vegan Diet More Effective For Weight Loss & Cholesterol Than Mediterranean Diet
Vegan diets are better for weight loss and controlling cholesterol levels compared to the Mediterranean diet, which popular belief has often hailed as a guide to losing weight, a new study has shown. Putting the two diets head-to-head in a!-->…
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Cats Fed Plant-Based Diets Can Live Healthy Lives, New Study Suggests
A new study suggests that contrary to popular belief, cats fed plant-based diets that are nutritionally sound do not appear to be adversely affected at all. In fact, researchers found that cats who were on vegan diets had more ideal body!-->…
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Throwaway Economy: Chinese Consumers Are Ditching Luxury Goods Within 1-3 Years, Says New Study
A new study conducted by Kering, the luxury fashion giant that owns the likes of Gucci, Saint Laurent and Alexander McQueen, has found that the majority of Chinese consumers are keeping their luxury products for just one to three years.!-->…
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Plant-Based High-Carb Diet Does Not Lead To Weight Gain, NIH Study Finds
A new study from the U.S. National Institutes of Health (NIH) finds that contrary to popular belief, high-carb and low-fat plant-based diets do not necessarily lead to any weight gain. While the study was only conducted on a small-scale,!-->…
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Watching Nature On TV & VR Boosts Your Wellbeing, According To New Study
According to a new study published in the Journal of Environmental Psychology, researchers found that watching high-quality nature programmes on TV can help boost people’s moods and reduce negative feelings that result from boredom while!-->…
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Over Half Of Young U.S. Consumers Are Now Flexitarians, According To New Study
In a recent study conducted by One Poll, more than half of Americans between the years of 24-29 described themselves as flexitarians, those who prefer to consume less meat, while not necessarily eliminating it from their diet completely.
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Study: Plant-Based Foods Feed Gut Microbes Linked To Lower Rates Of Diabetes, Heart Disease & Obesity
Plant-based diets help feed gut microbes that are associated with lower risks for heart disease, obesity and diabetes, a new large-scale study finds. The paper adds to the growing base of scientific evidence showcasing the health benefits!-->…
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Eating Vegan Costs 40% Less Than Meat & Seafood Meals, Study Reveals
Eating vegan doesn’t just save the animals and the planet, it can help you save money too. According to new data, plant-based meals cost on average 40% less than those containing meat and fish – and also reduces cooking time by a third as!-->…
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Europe: Over 20% Now Flexitarian & Number Of Vegans Doubles, According To New Study
Further evidence of the unstoppable flexitarian trend and shift towards plant-based eating, a new consumer study in Europe has found that nearly a quarter of the population in the region are now actively reducing their meat intake.!-->…
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U.S. Top Contributor To Global Coastal Plastic Pollution, New Study Finds
In a new study, the United States has been named one of the top sources of plastic pollution in coastal and ocean environments globally. For many years, the practice of exporting plastic waste has hidden the country’s major contribution to!-->…
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Bottle-Fed Babies Ingesting ‘Millions’ Of Microplastics Every Day, New Study Finds
Bottle-fed babies could be consuming millions of microplastic particles per day, according to new research unveiling the level of human exposure to plastic. The high-temperature process for sterilising plastic bottles and preparing milk!-->…
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Nitrogen Fertiliser Use In Agriculture Is Driving Rise In Super Potent Emissions, New Study Finds
A new study has highlighted the growing use of nitrogen fertilisers in the production of food and feed for animal livestock as a key driver of rising concentrations of nitrous oxide in the atmosphere, a super potent greenhouse gas.!-->…
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People Who Identify As ‘Full Meat-Eaters’ Now A Minority In Germany, Study Finds
For the first time ever, the majority of German consumers are limiting their meat intake, a recent study finds. The research also shows that many in Germany are now open to the concept of consuming cell-based meats, though strong tradition!-->…
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Study: Australian Gen Zs Not Ready For Cultured Meat, But Concerned About Environment & Animals
A new Australian study has found that Generation Z – the younger generation born between 1995 and 2015 – are not ready to accept cultivated meat, but are greatly concerned about environmental and animal welfare issues. Despite their!-->…
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Study: Switching To Plant Protein Could Remove More Than A Decade Of Emissions
New research has shown that swapping out meat for plant-based protein sources such as lentils, beans and nuts could dramatically reduce the effect of more than a decade of carbon emissions on the climate. The paper also found that!-->…
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Study: Choose Nutrient Dense Whole Plant-Based Foods For A Healthy Diet
A new study finding variable nutritional quality of different plant foods highlights that not all plant-based options are “created equal” and that replacing meat consumption with whole plant foods is the best way to ensure a healthy diet.!-->…
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Plastic Pollution In Atlantic Is 10 Times Worse Than Previous Estimates, Study Finds
New measurements of plastic pollution in the Atlantic ocean shows that the concentration of plastic is at least 10 times higher than previous estimates. Finding far greater amounts of tiny microplastic particles in the upper Atlantic!-->…
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Stanford Study: Swapping Meat For Plant-Based Alternatives Reduces Cardiovascular Risk Factors
A new study by researchers at the Stanford University School of Medicine has found that swapping out animal meat for plant-based meat alternatives can help lower some cardiovascular risk factors. The findings defend plant-based meat!-->…
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Study: Masks Curb Spread Of Coronavirus, But Not All Are Equally Effective
A new study has found that whilst masks are one of the most effective ways to reduce the transmission of the coronavirus, not all kinds of face-coverings are equal. Researchers from Duke University found that fitted N95 respirator masks!-->…
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Climate Crisis Could Cause More Deaths Than All Infectious Diseases Says New Study
Unabated global temperature rise could lead to a death toll higher than the current number of deaths from all the infectious diseases combined, new research has found. Poorer and hotter parts of the world will bear the brunt of the burden,!-->…
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