British Airways Debuts Oatly Jiggers As Free Swap on Short-Haul & EuroFlyer Flights

UK flag carrier British Airways will offer passengers free oat milk in Oatly’s jigger format onboard its short-haul and EuroFlyer flights.

Plant-based giant Oatly has announced its first partnership of 2025 – and it’s a big one.

Months after it first brought its 20ml format to market, the Swedish company is heading to the skies, landing on the menu at British Airways.

The airline will offer Oatly’s jigger on all short-haul flights, as well as its EuroFlyer fleet. The prism-shaped barista oat milk will be available to passengers as a free swap for dairy, an Oatly spokesperson confirmed to Green Queen.

Pyramid-shaped oat milks take over trains and hotels

Oatly first announced its smallest format when presenting its 2023 earnings report last February, as part of an expansion of its barista milk lineup.

The firm positioned it as a single-portion oat milk for on-the-go coffee connoisseurs on flights, trains and cafés, naming it after the cocktail measuring tool. The Oatly jigger made its debut with Swiss national rail company SBB, where it was available at all onboard dining carriages for no extra charge, and through British foodservice distributors Brakes and Bidfood.

It was one of four new barista milk formats launched in the UK last year, alongside the Lighter Taste edition for light-roasted coffee, the larger 1.5-litre carton, and a 500ml version.

“Oatly has been focussed on expanding the Barista family over the last few years, bringing a number of new innovations and formats into market that offer convenience to both buyer and supplier,” an Oatly spokesperson tells Green Queen.

“Our adorable Oatly Barista Edition jiggers are designed for on-the-go coffee connoisseurs. These pocket-sized 20ml pyramids of oat drink are for those who like their coffee or tea – wherever they might find themselves – with something other than cow’s milk,” they add.

Apart from British Airways, the jiggers can now be found in hotels and trains like LNER and Avanti West Coast, which are using the barista oat milk in both first and standard class.

Oatly talks packaging waste with jiggers

This isn’t British Airways’s first foray into non-dairy milk. Last February, it began offering fellow UK company Glebe Farm’s PureOaty barista milk in hot drinks on all long-haul flights departing from London Heathrow and Gatwick.

That partnership is ongoing and unaffected by the Oatly deal, which is exclusive to short-distance and Euroflyer journeys.

These efforts come as British Airways – like the overall aviation sector – faces scrutiny over its emission reduction plans and net-zero goal (slated for 2050), particularly through the promotion of sustainable aviation fuels. While still lower than pre-pandemic levels, its scope 3 emissions (which account for the entire supply chain) doubled between 2021 and 2023.

There’s no mention of planet-friendly foods in its net-zero strategy – although the carrier does have measures in place to reduce food waste. But even something as simple as offering to swap dairy for oat milk without an added cost will make a difference to its emissions. Research suggests that Oatly’s barista version generates up to 76% fewer emissions than cow’s milk.

However, no analysis has yet been done specifically for Oatly’s jiggers, which have a much higher packaging-to-product ratio. But its spokesperson argues that this format is “used selectively and can actually help to avoid waste”. For example, larger cartons could actually result in product waste on airplanes, so the 20ml packs are useful here.

“Typically, our Oatly jiggers are being used as an alternative to cow’s milk supplied in the same format, and our product has a significantly lower climate impact than typical cow’s milk,” the representative adds. “90% of our packaging is sourced from renewable or recycled packaging.”