Author

Zoran Svetličić 3 posts 0 comments

Zoran Svetličić is a senior brand strategist and co-founder of Shift., a branding firm with studios in Singapore, Hong Kong and Melbourne. He works with leadership teams of ambitious companies such as Citi, Danone, Green School, Perfect Day, and Visa to help them grow their brands. In his spare time, he tries to put natural wines from his homeland of Croatia on the world map.

Alt Protein

Opinion: Why Blended Meat is Not a BIG Idea

Irina Gerry Jan 18, 2024

Marketing expert Irina Gerry argues that while blended meat, could meet niche consumer needs such as upgraded nutrition or improved flavor, it's not a 'big' idea. This article is part of our content series exploring the world of hybrid…
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Health

OMG GMO: Your Meat’s Hidden GMO Diet

Irina Gerry Nov 3, 2023

Notes From the Frontlines of the Sustainable Food Movement – an opinion column by Irina Gerry Have you ever smirked at the mention of a plant-based burger, deeming it unnatural because, well, #GMOs? Or perhaps you proudly fork into your…
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Alt Dairy

If We Build It, Will They Come?

Irina Gerry Feb 8, 2023

Notes From the Frontlines of the Sustainable Food Movement – an opinion column by Irina Gerry Food and climate are intrinsically linked: the way we produce food today is not sustainable. This much we know. Startups across the globe are…
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Future Foods

Paint it Green: Meat & Dairy’s Top Greenwashing Tactics, Exposed

Irina Gerry Jan 29, 2023

Notes From the Frontlines of the Sustainable Food Movement – an opinion column by Irina Gerry If cows were a country, they would compete with the United States for the title of the world’s second-highest emitter. Cows alone produce 5…
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Alt Protein

For the Love of Meat: Are Plant-Based Burgers Overhyped?

Irina Gerry Jan 5, 2023

Notes From the Frontlines of the Sustainable Food Movement - a new opinion column by Irina Gerry Critics say plant-based burgers aren't a health food and are a false solution in the fight to reduce food emissions. Are they right? …
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Alt Dairy

There Is No Such Thing As Sustainable Dairy

Irina Gerry Nov 16, 2022

Notes From the Frontlines of the Sustainable Food Movement – a new opinion column by Irina Gerry Images of happy cows on pasture hide the ugly truth the dairy industry doesn't want you to know: dairy production can never be sustainable.…
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Alt Protein

There is No Such Thing as Low Carbon Beef

Irina Gerry Nov 11, 2022

Notes From the Frontlines of the Sustainable Food Movement - a new opinion column by Irina Gerry There has been a lot of chatter lately about “Low Carbon Beef", but does the climate math hold up? The United States Department of…
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Alt Protein

The World’s Largest Beef Company Is Breaking Up With Plant-Based Meat. Is It The End of The Category, Or Something Else Entirely?

Irina Gerry Oct 3, 2022

Notes From the Frontlines of the Sustainable Food Movement – a new opinion column by Irina Gerry The world’s largest meat company, JBS, has exited its plant-based business in the US. Is this a bad sign for plant-based meat? On…
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Climate Change

Op-Ed: War and Food Supply Chain Disruptions Reveal Global Food System Vulnerability

Irina Gerry Jun 3, 2022

By: Irina Gerry We need to rethink our food system and secure a better future. Here's why. The first shock came just a couple of months ago with disruption of sunflower oil supply. The world’s largest supplier, Ukraine, was cut off…
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