Author

Jennifer Woollford 2 posts 0 comments

Jennifer Woollford is a strategic and commercial food marketing expert with global experience that spans leading branded portfolios in large-scale CPG, founding NEON Leaders - a marketing leadership talent network, and working with start- and scale-ups. She is passionate about bringing her consumer, branding and growth expertise to building customer demand for solutions that sustainably transform our food systems.

Opinion

The Banana Benchmark: Can ‘Equivalency’ Carbon Labels Help Us Make Better Food Choices?

Dr. Sophie Attwood Apr 3, 2025

What's the best way to relatably communicate the carbon footprint of food products on their packaging? What do a running man, a banana, and a footprint all have in common? No, it’s not the start of a bad joke, but each of these items…
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Research & Scientific Studies

Meat Eaters More Likely To Choose Plant-Based Meal Kits with ‘Moral’ Nudge

Dr. Sophie Attwood Feb 3, 2025

By Sophie Attwood, Sebastian Isbanner and David Fechner New research: targeted messaging can encourage both plant-based and meat eaters to select more plant-based meals on online food ordering platforms. One of the first facts…
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Zero Waste

Food Waste Needs a Rebrand: From Trash to Treasure, Overcoming The Issue’s Image Problem

Dr. Sophie Attwood Sep 29, 2023

Food waste is a major global issue with no easy fixes. By now, we’ve probably all heard the statistic that around one-third of all food produced each year is lost or wasted. That’s the equivalent of each of us putting an entire meal -…
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Consumer Trends & Insights

Research Shows Chefs Can Use Sight, Sound & Smell To Help Us Eat More Sustainably

Dr. Sophie Attwood Apr 14, 2023

Behavorial scientist Dr. Sophie Attwood highlights the many ways we can use sight, sound and smell to nudge us to make better food choices and how chefs and foodservice operators can use these insights to help trigger more planet-friendly…
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