Author

Coral Puig Garrigo 2 posts 0 comments

Coral Puig Garrigo combines her expertise in evolutionary anthropology, neuro-marketing and consumer psychology to help businesses navigate the ever-evolving landscape of market trends, with the only constant that we have : the human’s brain. In addition to her work in the private sector, Coral serves an Adjunct Marketing Professor at HKUST's Business School.

Fashion

Unpopular Opinion: Second-Hand Luxury Fashion Is Not Fixing Our Global Waste Problem

Coral Puig Garrigo Sep 20, 2023

The paradox of pride: an anthropologist and marketing professor on why second-hand fashion is not a true threat to the luxury industry. In today’s world, sustainability, waste reduction, and responsible consumption are hot topics. And…
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Consumer Trends & Insights

Alt Protein Marketing Needs A Behavioural Science Overhaul

Coral Puig Garrigo Jun 20, 2023

To achieve long-term success, alternative protein companies need to better leverage consumer psychology and the behavioral science around instant and future rewards. In the fast-growing alternative protein sector, companies are…
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