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Amy Buxton 650 posts 0 comments

A long-term committed ethical vegan and formerly Green Queen's resident plant-based reporter, Amy juggles raising a family and maintaining her editorial career, while also campaigning for increased mental health awareness in the professional world. Known for her love of searing honesty, in addition to recipe developing, animal welfare and (often lacklustre) attempts at handicrafts, she’s hands-on and guided by her veganism in all aspects of life. She’s also extremely proud to be raising a next-generation vegan baby.

Animal Rights

McDonald’s Shareholder Loses Animal Welfare-Motivated Proxy Fight

Amy Buxton May 31, 2022

Carl Icahn has lost a proxy fight with McDonald’s. The billionaire owns 200 shares in McDonald’s, equating to a too-small share to influence other votes. Icahn’s fight was centred around the chain's suppliers' treatment of pregnant pigs…
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Climate Change

Achieving Net-Zero Emissions Could Add $43 Trillion To The Global Economy, New Report Suggests

Amy Buxton May 31, 2022

A new report by a group of Deloitte economists claim that the continued use of fossil fuels is driving the global economy into a downward trajectory and that instead of contributing to economic stability, the cost to support such…
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Alt Protein

Oatly Rumoured To be Whittling Down List Of Candidates For CEO Position

Amy Buxton May 30, 2022

The Wall Street Journal reports that Jean-Christophe Flatin, a soon-to-be-former Mars executive, is being considered the top candidate to replace Oatly’s outgoing CEO Toni Petersson. Flatin is joining Oatly on June 1 as global president…
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Alt Protein

Synthesis Capital Secures $300 Million For Food Tech Investment Opportunities

Amy Buxton May 30, 2022

London’s Synthesis Capital has closed its first fund, scooping more than $300 million in capital pledges. According to the company, this is the largest dedicated food tech VC of its kind. The year-old investor, Led by Costa Yiannoulis,…
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Alt Protein

Future Farm Enlists Brazilian Pop Superstar Anitta As Its New Partner

Amy Buxton May 30, 2022

Future Farm, known as Fazenda Futuro in its home country, has confirmed it has welcomed fellow Brazilian singer sensation Anitta onboard as a partner. One of the most influential Latinx artists in the world, Anitta has a 62 million-strong…
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Climate Change

Dutch Airline KLM Sued Over Misleading Sustainability Claims

Amy Buxton May 28, 2022

Dutch carrier KLM’s recent advertising campaign, entitled ‘Fly Responsibly’ has caught the eye of climate activists, resulting in a lawsuit over perceived greenwashing brought against the airline. ClientEarth legal experts are supporting…
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Vegan

Illinois Governor Ensures Plant-Based Meals Will Be Served In Public Schools Statewide

Amy Buxton May 27, 2022

Illinois state governor J.B. Pritzker has signed a new bill into law that states plant-based school meals must be made available to all public school students. 2021 saw 1.9 million children enrolled in the state's school system. All will…
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Fashion

Activist ‘Earthling Ed Launches I.D.E.A. Studios Vegan Clothing Line

Amy Buxton May 27, 2022

Ed Winters, AKA Earthling Ed, has debuted his latest activist-led endeavour: I.D.E.A. Studios, an ethical clothing line. Collections include understated wearables with vegan messaging included. Winters has moved into the fashion industry…
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Future Foods

Gene-Edited Tomatoes Confirmed As Viable New Dietary Source Of Vitamin D

Amy Buxton May 27, 2022

Biologists in Norwich have used CRISPR technology to alter the genetics of tomatoes. The result is enzyme inhibition that prevents a vitamin D precursor from being converted into cholesterol. The British scientists claim that eating two…
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Alt Protein

Gen Z Americans: 60% Approve Of Meat Tax And More Are Open To Meat Alternatives

Amy Buxton May 26, 2022

A new study, conducted by Veylinx, has revealed consumer insights critical to the growth of the alternative protein sector. A key takeaway for brands looking to entice new customers is confirmation that price and taste are bigger drivers…
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Climate Change

Foodsteps Nets $4.1 Million For Environmental Footprint-Labelling Platform

Amy Buxton May 26, 2022

U.K.-founded sustainability enterprise Foodsteps has closed a successful seed funding round, bringing in $4.1 million. The round was led by Octopus Ventures, with participation from Metaplanet, Ascension and the Conduit EIS Impact Fund.…
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Alt Protein

Burger King France Adds Natalie Portman-Backed La Vie Bacon To Its Menus

Amy Buxton May 26, 2022

Burger King France has announced that it is partnering with French vegan pork startup La Vie Foods to add its bacon to menus across the country. The collaboration is slated to be exclusive to the French market for six months. La Vie had…
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Australia

Wide Open Agriculture Signs Lupin Protein Supply Agreement With Monde Nissin Australia

Amy Buxton May 26, 2022

Australia’s Wide Open Agriculture (WOA) has confirmed a partnership with food giant Monde Nissin Australia (MNA). The former will supply its proprietary Buntine Protein, a concentrate made from lupin beans that can act as the main…
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Alt Protein

Beyond Meat Bets On Consumers Wanting To Keep Up With New Chief Taste Consultant Kim Kardashian

Amy Buxton May 26, 2022

Beyond Meat has announced reality television superstar Kim Kardashian as its new "chief taste consultant". Kardashian has lent her ambassadorship to the somewhat embattled brand, citing that she has used the products at home regularly. In…
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Alt Protein

Orbillion Says It Will Achieve Price Parity With Conventional Meat By 2026

Amy Buxton May 25, 2022

San Francisco-based startup cultivated meat Orbillion has announced that it projects reaching price parity with conventional meat by 2026, with commodity pricing for beef to follow by 2030. The declaration comes as CEO and co-founder…
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Alt Protein

This New Zealand Startup Is Making Plant-Based Mortadella From Microalgae

Amy Buxton May 25, 2022

Auckland-based NewFish has come out of stealth to close a NZ$1.3 million (approx. US$816,000) pre-seed funding round. Outset Ventures led the round with participation from domestic investor Tangaroa Ventures, basketball player Steven Adams…
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Alt Protein

Stand-Up Burgers Is Landing in Los Angeles This June

Amy Buxton May 25, 2022

Veggie Grill has announced that one of its offshoot brands, Stand-Up Burgers, is opening a fourth location and its first in Los Angeles. Construction of a Culver City restaurant has begun, with June 15 being slated as the opening date.…
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Alt Protein

Serena Williams and Jake Gyllenhaal Star In JUST Egg Advertising Campaign

Amy Buxton May 25, 2022

Eat Just’s JUST Egg has attracted a number of celebrity investors. Now, two of the most prominent, Serena Williams and Jake Gyllenhaal, are starring in satire-rich advertising campaigns to promote the health benefits and taste of the…
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Alt Protein

Project Pollo Accelerates Efforts To Drive Chick-fil-A Out Of Business With ‘Shark Tank’ Appearance

Amy Buxton May 25, 2022

Texas-based Project Pollo was recently represented by founder and CEO Lucas Bradbury in the season finale episode of Shark Tank. He pitched the vegan chicken chain to residents ‘sharks’ Mark Cuban, Lori Greiner, Kevin O’Leary and Barbara…
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Climate Change

HSBC Responsible Investing Head Stuart Kirk Compares Climate Change to Y2K

Amy Buxton May 24, 2022

Stuart Kirk, HSBC Asset Management’s (HSBC AM) global head of responsible investing has raised eyebrows following a speech at a Financial Times event. At the Moral Money gathering, hosted on May 19, he compared the climate crisis to the…
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Circular Economy

Love Island Sets The Tone For A Resale-Powered Summer By Cutting Ties With Fast Fashion Brands

Amy Buxton May 24, 2022

Popular reality television show Love Island is soon to launch for its eighth season. This year it is putting pre-loved clothing on the agenda by partnering with eBay UK as its outfit provider. The move represents a colossal shift as for…
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