Anne Hathaway Backs Precision Fermentation Platform for a ‘Better Future’
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Actress Anne Hathaway has invested in The Every Co., a leading precision fermentation protein platform aimed at bringing sustainable alternatives to the food system.
In her first B2B investment, the Academy-Award-winning actress Anne Hathaway has backed Every with an undisclosed funding amount. The platform is best known for its precision fermentation egg product.
“The need to transform our food system has never been clearer or more urgent,” Hathaway said in a statement. “An important piece of the puzzle is in nature-equivalent animal proteins, such as Every has been developing.”
Backing a ‘vision of a better future’
Hathaway joins Every’s other notable investors including Bloom8, McWin Food Systems Fund, Temasek, TO Ventures, Grosvenor, ZX Ventures and others, bringing its funding to more than $230 million.
“I’m proud to back this vision of a better future,” she said. The We Crashed star said she was drawn to impact investing following shifts in her own life including reducing her meat consumption and single-use plastics. She says Every’s impact, technology, and nutrition advantages drove her interest in backing the company.
Every says Hathaway’s investment will help further its mission to bring animal-free protein “to everyone, everywhere.”
“We are thrilled to partner with visionary investors like Anne to drive forward our plans to reimagine the way we feed and nourish the world,” said Every CEO Arturo Elizondo. “Ultimately, our vision is to deliver animal-free protein to everyone, everywhere — and help set the table for the better food future we all deserve.”
Every proteins: a crucial solution
The announcement follows the company’s seven years of R&D and its recent launch of three new products, Every Pepsin, Every Protein, and Every Egg White. Every was the first company to produce animal-free pepsin and egg proteins using precision fermentation.
Every says its proteins are crucial solutions to the problematic food supply amid rising populations and threats from climate change.
Precision fermentation is poised to offer sustainable solutions. The sector, which has seen nearly $2 billion in recent investments, replaces animal ingredients and offers more sustainable solutions to the food system’s challenges.
The category has largely been anchored around precision fermentation whey from California’s Perfect Day and its roster of co-branded partnerships including high-profile collaborations with Nestlé, Mars, and Unilever.
But Every says there are a number of other vital applications for the tech. It recently showcased its egg protein in a range of products including Pulp Culture’s hard juice and in vegan macarons. Every is currently scaling up its tech with BioBrew from Anheuser Busch InBev.