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Nescafé has announced that it will launch a line of vegan flat white latte pods in the U.K that will be available in almond, oat, and coconut variations. With this launch, the company hopes to meet the demands of the people in the U.K. who are increasingly shifting to plant-based diets.
Nescafe’s new line of flat white latte vegan coffee pods are said to be compatible with its Dolce Gusto machine and initially will be available in almond and coconut variants. Later, oat milk-based latte pods will also be available.
According to Nescafé, the flat white latte coffee collection has ‘a silky smooth texture’ and it is called flat due to the thin layer of milk that blends with the coffee making it look white.
At Nescafé Dolce Gusto we’re always looking to provide our customers with the best home coffee experience. Over the past few years, we’ve seen an increase in demand for dairy alternatives so we wanted to ensure these customers can still enjoy barista-style coffee at home
Florian Ramos, Senior Brand Manager, Nescafé Dolce Gusto
The company shared that the reason behind launching the pods, which are certified by the Vegan Society, is to address the increasing demand for non-dairy home coffee options. A recent study conducted by Mintel states that one-third of UK households are presently buying plant-based milk alternatives.
In an interview with VegNews, Florian Ramos, Senior Brand Manager of Nescafé Dolce Gusto said: “At Nescafé Dolce Gusto we’re always looking to provide our customers with the best home coffee experience. Over the past few years, we’ve seen an increase in demand for dairy alternatives so we wanted to ensure these customers can still enjoy barista-style coffee at home.”
Ramos added, “The new pods, which include coconut and almond alternatives, join our collection of over 50 coffee, tea, and hot chocolate pods, giving our customers the opportunity to enjoy their drinks just the way they like them, at home with their Nescafé Dolce Gusto machine.”
Aside from this, Nescafe’s Dolce Gusto has partnered with CollectPlus to recycle its pods into garden seating, plastic boards used in fences, plastic decking, and composting crates. When a U.K consumer purchases a pod, a recycling bag will be added to their cart. Once the pods are completely over, the consumer can then fill the recycling bag with the amount of pods needed and send it back to the company for recycling.
These products will be priced at USD $5.40 (GBP £3.99) for a pack of 12 on the company’s website as well as at retailers Tesco and Sainsbury’s.
Nescafé’s parent company Nestlé has launched several vegan products in the coffee space. Back in 2017, the company added four vegan creamer flavours to its Coffee-Mate Natural Bliss brand made from almond and coconut milk.
Most recently, in 2019, the Nescafé brand debuted a line of vegan smoothies created from a blend of 100% Arabica coffee, oats, and almond butter.
Last year in December, Nestlé launched Harvest Gourmet, a plant-based food brand for the Chinese market. The company also opened the doors to its Tianjin-based production site, where a portion of the facility is used to manufacture its new Harvest Gourmet branded plant-based products. This news comes shortly after Nestlé put forward its climate plan for the next five years. According to the company, the plan will be driven by plant-based innovation within its product portfolio among other sustainability projects.
Going forward, Nestlé has said that it hopes to expand the vegan portion of its business to be worth USD$1 billion by 2028.
Lead image courtesy of Unsplash.
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