After a years-long deadlock, Impossible Foods has received a positive safety assessment by the EU for its genetically modified heme ingredient. Europeans could be eating the Impossible Burger soon, with the California-based company…
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Plant-based meat pioneer Impossible Foods has launched a Health Hub to battle misinformation about the industry, and has attained a new health certification for its Lite Beef. In recent months, Peter McGuinness has been very vocal about…
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Plant-based meat leader Impossible Foods has rolled out three new products to appeal to families looking for convenient vegan options, including Disney-themed nuggets and pre-seasoned beef mince. Impossible Foods is channelling its…
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Motif FoodWorks, the Boston-based startup known for its Hemami ingredient for meat analogues, is shutting down, days after it settled a long-running IP dispute with Impossible Foods. Last week, Motif FoodWorks announced it had sold off…
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Impossible Foods has settled its patent infringement dispute with Motif Foodworks, taking over the latter's heme business. Plant-based meat maker Impossible Foods and food tech company Motif Foodworks, a spinoff of Boston-based Ginkgo…
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Building on its impressive foodservice record, Impossible Foods will open its first pop-up restaurant in Chicago, showcasing its plant-based meat products across a range of dishes. Impossible Foods is opening a new pop-up restaurant in…
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The Impossible Burger is now a step closer to appearing on EU shelves after the company's heme ingredient was ruled safe for consumption by the bloc's regulatory body. Californian plant-based meat giant Impossible Foods has passed the…
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Competitive eater Joey Chestnut has been banned from participating in this year's hot dog eating contest by Nathan's Famous over a commercial deal with plant-based meat maker Impossible Foods. Joey Chestnut, who has won 16 of the last…
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Impossible Foods CEO Peter McGuinness sat down with Bloomberg Television to talk about the struggles of plant-based meat, consumer preferences, and a potential IPO. The plant-based meat category was launched incorrectly, there are too…
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Geared towards meat-eaters, Impossible Foods' first ad campaign since its rebrand is all about flavour and health – the two things Americans care most about in their food. A hot-dog-eating contest, lusting over nuggets, and an overly…
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Impossible Foods is considering a "liquidity event" that could see the plant-based meat giant raise more capital, go public or even be sold to another company in the next few years. As plant-based meat fights back after a difficult…
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Plant-based meat leader Impossible Foods has unveiled a complete brand refresh, with striking red packaging putting flavour and nutrition front and centre of its products. A greater spotlight on taste descriptors, saturated fat and…
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Does plant-based meat have an image problem? Peter McGuinness, CEO of Impossible Foods – one of the largest companies in the space – believes as much. To counter the off-putting "wokeness" associated with these products and take on Big…
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Impossible Foods has announced that its Beef Lite alternative has been certified by the American Heart Association’s (AHA) Heart-Check Food Certification Program, becoming just the second plant-based meat company to have an accredited…
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Impossible Foods has partnered with IHOP on a range of menu items, expanding its US foodservice footprint. A leading plant-based meat company, Impossible has a knack for getting these collaborations with F&B chains just right – with…
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Motif FoodWorks' patent challenge to Impossible Foods over the heme protein used in both of their vegan meat products will get a patent review, the U.S. Patent and Trademark Office announced earlier this month. The U.S. Patent and…
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Impossible Foods has announced the Impossible Indulgent Burger, a premium version of the original Impossible Burger promising to be juicier and meatier than its predecessor. The new Impossible Indulgent Burger caters to consumers who…
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It's the Summer of Impossible according to a stellar new ad campaign for Impossible Foods from Terry Crews' Super Serious creative agency. No one wants summer to end and Impossible Foods is making that known even before the season is…
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California food tech Impossible Foods has announced a new Beef Lite product with a lower saturated and total fat content that cooks like 90/10 lean beef from cows. US plant-based meat company Impossible Foods has expanded its…
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Amidst record sales growth, Impossible Foods has grown its 'meat made from plants' range with three new retail plant-based chicken products while additional layoffs confirmed. California food tech Impossible Foods has expanded its…
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Citing an anonymous source 'familiar with the matter', Bloomberg reported today that California-based plant-based meat startup Impossible Foods is going to lay off 20% of its workforce or approximately 100 employees. Very few…
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