Work With Us: Digital Marketing Consulting Services

Google Whisperers: How It Started

Sonalie Figueiras and Tracy Turo are leading digital marketing and SEO experts. Together they have created two highly successful websites, Green Queen and Ekowarehouse, both of which pull in millions of digital search impressions a month.

Sonalie and Tracy grew Green Queen from a couple of thousand monthly visits in late 2013 to an audience of over 95,000 today, creating a powerful media platform that they successfully monetize. They managed this on a shoestring budget with zero marketing spend.

They offer private consulting sessions to help you conquer your digital marketing strategy and grow your online web footprint.

Important Session Information

Session Timings (Choose One):

Morning Session 11AM to 2PM
Afternoon Session 3PM to 6PM
Evening Session: 6PM to 9PM

Session Location: Green Queen Office

Address: 5/F, Seminar Room, Island Crest, 8 First Street (building is between First and Second Street)
- There is a paid hourly parking if you need it on First Street or Sai Ying Pun MTR Exits on Second and First Street both work (3 min walk to our building).
- We have WIFI available during the session, as well as water.
If our location is not convenient, we can do a Skype video session.
Please note that we are not able to host sessions at other locations than our office.
Private sessions are limited to two employees per company max- they are not meant to be team training sessions and we do not work with your company’s third-party marketing/developer teams.

Package Session

All 3-session packages must be completed within a 6 month period.

What You Need To Bring

Your laptop
Login details for:
- website backend details
- Google Analytics/Search Console (prev. Webmaster Tools)
- CMS Backend
- Facebook and other social media business account

Consulting Pricing – Single Session: HKD 6,000

What You Get:

2.5 to 3 hour private with both Sonalie and Tracy.
full review and analysis of your website by both Sonalie and Tracy (up to 5 hours)
1-hour of follow up after the session in the form of a phone call or emails.

Consulting Pricing – 3 Session Package: HKD 16,000 (HKD 2,000 discount)

We recommend a few weeks between each session so you can implement what we set out.
All 3-session packages must be completed within a 6 month period.
See below for example of 3 session schedule of topics.

Topics Covered In Our Sessions

Digital Marketing Overview

defining your brand
online brand strategy review and assessment
content marketing overview
multi-channel strategy including: social media, web, edm, etc

Google Analytics & Search Console (prev. Webmasters Tools)

full tutorial on Google Analytics and Google Search Console including how to use, which reports to look at, what stats to track, etc- these tools are key for online strategy and should be monitored almost daily
website set up for both services if required
sitemaps

Traffic Analysis

full review of how visitors are finding your site/coming to your site and how to optimize this

Keyword Analysis

existing keywords review
keyword list generation
Adwords review
review website’s meta text
increase search engine result visibility for relevant keywords

UI/UX

discussion of different web content systems
perform click ability and user interface analysis and list out possible upgrades on this front
use of metrics to assess UI/UX

Example Of 3 Session Package Schedule

Session 1

SEO 101 with Sonalie & Tracy

The basics of User Interface (UI) & site UI review
Intro to the Google algorithm
Optimizing site meta data for the Google algorithm
Overview of site rankings: Alexa, Google Page Rank
CMS systems

Session 2

Part A: Google Analytics with Tracy
- How to use GA
- What reports to program
- What stats to track
- What the data means
Part B: Keyword strategy with Sonalie
- Full keyword exercise
- Using AdWords to create the most strategic SEO list
- Branding and marketing keyword strategy

Session 3

Part A: Search Console overview with Tracy
Part B: Optimizing content for SEO/
- Ranking results with Sonalie
- Social media best practices
- Content calendar planning

Testimonials

“We have found ‘our north’ and our clarity. So many thanks for structuring our todos and priorities. We are thrilled.” – Protein Company Co-Founders Sheila & Natalie

“I just had to write and THANK YOU for such an amazing class yesterday. I’m literally implementing everything you taught me and getting over my fears of SEO and I’m so ready to make some solid tweaks that will help my brand shine.” – Organic Baby Company Founder Anjali

“You brought such clarity to topics that were opaque to me and communicated in a way that I understood.” – Executive Coach Lynda

“I love how they [Sonalie and Tracy] teach, I love what they teach. I wish I had known all this before beginning a startup or any marketing job. It would have saved a ton of time, money and effort – the definition of working smart instead of just working hard.” – Natural Beauty Retailer Co-Founder Annie

Google Analytics & Search Console Access

In order to prepare for the session to the best of our abilities, we need access to your Google Analytics and Search Console (if you have them set up) in advance so we can do a thorough site review before the session. We are happy to sign an NDA if you require it.

Google Analytics: Instructions To Add Green Queen As A User

Sign in to your website Google Analytics account
Go to Admin on left hand side menu on the bottom
Under “Account” Select User Management
Add permission for: type in getintouch@greenqueen.com.hk then simply click “Add”

Google Search Console (prev. Webmaster Tools): Instructions To Add Green Queen As A User

Sign in to your website Search Console account
Go to Search Console and click in to view your account
Select the Gear Icon, then select Users and Property Owners
ADD A NEW USER > type in getintouch@greenqueen.com.hk then simply click “Add”
NOTE: For both you can add us as a restricted user :). Let me know if you have any questions at all!